Changes
=Objective=
* In-depth understanding of Laundry detergents:
** Landscape today’s existing technologies,
** Predicting the future landscape/trends,
** Current global scaling strategies and
** Product to patent mapping
=Introduction to Laundry Detergent=
*Laundry detergent means any substance intended for use in laundry washing, based on surfactants and builders, formulated or manufactured to enhance the cleansing action of water. The term includes soaps, bleach as well as powder and liquid synthetic laundry detergents.[http://www.enviro-choice.org.nz/specifications/EC-02-08LaundryDetergent.pdf Laundry detergents]
*A Laundry detergent composition is a formulated mixture of raw materials that can be classified into different types based on their properties and function in the final product.The different classes of raw materials are surfactants, builders, bleaching agents, enzymes, and minors which remove dirt, stain, and soil from surfaces or textiles gave them pleasant feel and odour.
*Laundry detergent has traditionally been a powdered or granular solid, but the use of liquid laundry detergents has gradually increased over the years, and these days use of liquid detergent equals or even exceeds use of solid detergent.
*Nowadays laundry detergents are becoming increasingly popular as they can be metered automatically into the washing machine, impart softness, antistaticness, resiliency to fabrics, mild to eyes and skins and shows good dispersibility in water. Because it is consumed when it is used, the sale of laundry detergent is a rather large business. There are many different kinds or brands of laundry detergent sold, many of them claiming some special qualities as selling points.[http://www.ncbi.nlm.nih.gov/pubmed/17898499 Laundry detergents: an overview]
The following picture demonstrates different laundry detergent mechanisms.
*Soap decreases surface tension of water, making it a better wetting agent.
*Soap converts greasy and oily dirt into micelles that become dispersed in water.
*Soap keeps the greasy micelles in suspension and prevents them from redepositing until they can be washed away. (repulsion of the charges)
[[Image:Detergent Mechanism.jpg|700px|thumb|center|[http://science.kmutt.ac.th/Chemistry/suppalak/download/chm342/lectures/CHM%20342%20Surface.ppt Detergent Mechanism]]]
=Sample taxonomy=
[[Image:Samptaxonomy.jpg|850px|thumb|center|Sample taxonomy]]
=Concept table=
{|border="2" cellspacing="0" cellpadding="4" width="46%"
|align = "center" bgcolor = "#FCD5B4"|'''S.No.'''
|align = "center" bgcolor = "#FCD5B4"|'''Concept 1'''
|align = "center" bgcolor = "#FCD5B4"|'''Concept 2'''
|-
|align = "center" bgcolor = "#FCD5B4"|'''1'''
|Detergent
|Laundry
|-
|align = "center" bgcolor = "#FCD5B4"|'''2'''
|Surfactant
|Cloth
|-
|align = "center" bgcolor = "#FCD5B4"|'''3'''
|Syndet (Synthetic detergent)
|Fabric
|-
|align = "center" bgcolor = "#FCD5B4"|'''4'''
|Detersive
|Dress
|-
|align = "center" bgcolor = "#FCD5B4"|'''5'''
|Dispersant
|Attire
|-
|align = "center" bgcolor = "#FCD5B4"|'''6'''
|Abstergent
|Raiment
|-
|align = "center" bgcolor = "#FCD5B4"|'''7'''
|Surface active agent
|Costume
|-
|align = "center" bgcolor = "#FCD5B4"|'''8'''
|Soap
|Garment
|-
|align = "center" bgcolor = "#FCD5B4"|'''9'''
|Washing agent
|Textile
|-
|align = "center" bgcolor = "#FCD5B4"|'''10'''
|Cleansing agent
|Apparel
|-
|align = "center" bgcolor = "#FCD5B4"|'''11'''
|
|Garb
|-
|}
[[category:Word2MediaWikiPlus]]
=Classes and definitions=
{|border="2" cellspacing="0" cellpadding="4" width="100%"
|align = "center" bgcolor = "#CCC0DA" colspan = "8"|'''IPC/ECLA CLASS'''
|-
|align = "center" bgcolor = "#C2D69A" rowspan = "15"|'''C11'''
|align = "center" bgcolor = "#C2D69A" colspan = "7"|Animal And Vegetable Oils, Fats, Fatty Substances And Waxes; Fatty Acids Therefrom; Detergents; Candles
|-
|align = "center" bgcolor = "#B8CCE4" rowspan = "12"|C11D
|align = "center" bgcolor = "#B8CCE4" colspan = "6"|'''Detergent Compositions'''
|-
|align = "center" bgcolor = "#B6DDE8" colspan = "1" rowspan = "6"|C11D1
|align = "center" bgcolor = "#B6DDE8" colspan = "5"|Detergent compositions based essentially on surface-active compounds; Use of these compounds as a detergent
|-
|align = "center" colspan = "1"|C11D1/28
|align = "center" colspan = "4"|Sulfates of polyoxyalkylene ethers
|-
|align = "center" colspan = "1"|C11D1/29
|align = "center" colspan = "4"|Sulfonation products derived from fatty acids or their derivatives, e.g. esters, amides
|-
|align = "center" colspan = "1" rowspan = "2"|C11D1/72
|align = "center" colspan = "4"| Ethers of polyoxyalkylene glycols
|-
|colspan = "1"|C11D1/72B
|align = "center" colspan = "3"|End blocked ethers
|-
|align = "center" colspan = "1"|C11D1/722
|align = "center" colspan = "4"|Ethers of polyoxyalkylene glycols having mixed oxyalkylene groups; <nowiki>[</nowiki>N: Polyalkoxylated fatty alcohols or polyalkoxylated alkylaryl alcohols with mixed oxyalkylele groups (C11D1/72B takes precedence)<nowiki>]</nowiki> <nowiki>[</nowiki>C0810<nowiki>]</nowiki>
|-
|align = "center" bgcolor = "#FCD5B4" rowspan = "5" colspan = "1"|C11D3
|align = "center" bgcolor = "#FCD5B4" colspan = "5"|Other compounding ingredients of detergent compositions covered in group
|-
|align = "center" colspan = "1" rowspan = "4"|C11D3/20
|align = "center" colspan = "4"|Containing oxygen
|-
|align = "center" colspan = "1" rowspan = "3"|C11D3/20B
|align = "center" colspan = "3"|Alcohols; Phenols
|-
|align = "center" colspan = "1" rowspan = "2"|C11D3/20B1
|align = "center" colspan = "2"|Monohydric alcohols
|-
|C11D3/20B1B2
|Fatty or with at least 8 carbon atoms in the alkyl chain
|-
|align = "center" bgcolor = "#C5BE97" rowspan = "2"|C11C
|align = "center" bgcolor = "#C5BE97" colspan = "6"|Fatty Acids From Fats, Oils Or Waxes; Candles; Fats, Oils Or Fatty Acids By Chemical Modification Of Fats, Oils, Or Fatty Acids Obtained Therefrom
|-
|align = "center" bgcolor = "#E5E0EC"|C11C3
|align = "center" bgcolor = "#E5E0EC" colspan = "5"|Fats, oils, or fatty acids by chemical modification of fats, oils, or fatty acids obtained therefrom
|-
|align = "center" bgcolor = "#E6B9B8" colspan = "1" rowspan = "5"| C12
|align = "center" bgcolor = "#E6B9B8" colspan = "7"|Biochemistry; Beer; Spirits; Wine; Vinegar; Microbiology; Enzymology; Mutation Or Genetic Engineering Brewing Of Beer
|-
|align = "center" bgcolor = "#C5BE97" rowspan = "4"| C12P
|align = "center" bgcolor = "#C5BE97" colspan = "6"|Fermentation Or Enzyme-Using Processes To Synthesize A Desired Chemical Compound Or Composition Or To Separate Optical Isomers From A Racemic Mixture
|-
|align = "center" bgcolor = "#FCD5B4" rowspan = "3"|C12P7
|align = "center" bgcolor = "#FCD5B4" colspan = "5"|'''Preparation of oxygen-containing organic compounds'''
|-
|align = "center"|C12P7/62
|align = "center" colspan = "4"|Carboxylic acid esters
|-
|align = "center"|C12P7/64
|align = "center" colspan = "4"|Fats; Fatty oils; Ester-type waxes; Higher fatty acids, i.e. having at least seven carbon atoms in an unbroken chain bound to a carboxyl group; Oxidised oils or fats <nowiki>[</nowiki>N: (Phosphoglycerides having fatty acids with at least 7 carbon atoms, phosphoglycerides having less than 7 carbon atoms C12P7/62)<nowiki>]</nowiki> <nowiki>[</nowiki>C0710<nowiki>]</nowiki>
|-
|}
=Search strategy=
{|border="2" cellspacing="0" cellpadding="4" width="100%"
|align = "center" colspan = "5"|Search restricted to''' Assignee - Unilever ''': ("UNILEVER" OR "CONOPCO" OR "CHESEBRO" OR "LEVER" OR "LIPTON" OR unilever<nowiki>*</nowiki> OR connopco<nowiki>*</nowiki> OR conopco<nowiki>*</nowiki> OR conpco OR ilever) and<br> '''Priority Date '''(earliest) '''<nowiki>></nowiki>=19900101''' and '''Country''' :'''GB patents''' (United Kingdom) only
|-
|align = "center"|
|align = "center"|
|align = "center"|
|align = "center"|
|align = "center"|
|-
|align = "center" bgcolor = "#FCD5B4"|'''S.No.'''
|align = "center" bgcolor = "#FCD5B4"|'''Search comment'''
|align = "center" bgcolor = "#FCD5B4"|'''Patent scope'''
|align = "center" bgcolor = "#FCD5B4"|'''Search strategy'''
|align = "center" bgcolor = "#FCD5B4"|'''Patent hits'''
|-
|align = "center" bgcolor = "#FCD5B4"|'''1'''
|align = "center"|Class codes of particular surface active agents related to detergents
|Class codes
|C11D000172 or C11000D172B or C11D0001722 or C11D000320B1B2 or C11D000129 or C11D000128
|align = "center"|20 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''2'''
|align = "center"|Related class codes of surfacte active agents other than detergents with key words of detergent and clothes
|Related Class codes with key words of detergent and clothes
|C11C0003 or C12P000764 OR C12P000762<br>(Clean<nowiki>*</nowiki>4 or soap<nowiki>*</nowiki>1 or surfactant<nowiki>*</nowiki>1 or (surface adj3 active) or detersive<nowiki>*</nowiki>1 or detergent<nowiki>*</nowiki>1 or Dispersant<nowiki>*</nowiki>1 or abstergent<nowiki>*</nowiki>2 or wash<nowiki>*</nowiki>3 or syndet<nowiki>*</nowiki>1) and (cloth<nowiki>*</nowiki>3 or fabric<nowiki>*</nowiki>2 or laundr<nowiki>*</nowiki>2 or attire or raiment<nowiki>*</nowiki>1 or costume<nowiki>*</nowiki>1 or Garb<nowiki>*</nowiki>1 or garment<nowiki>*</nowiki>1 or dress<nowiki>*</nowiki>3 or apparel<nowiki>*</nowiki>1 or textile<nowiki>*</nowiki>1)
|align = "center"|11 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''3'''
|align = "center"|
|
|align = "center"|2 NOT 1
|align = "center"|9 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''4'''
|align = "center"|Combined query
|
|align = "center"|1 OR 2
|align = "center"|29 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''5'''
|align = "center"|Complete keywords with broad class
|Full patent spec
|Any Classification C11D<nowiki>*</nowiki><br>(Clean<nowiki>*</nowiki>4 or soap<nowiki>*</nowiki>1 or surfactant<nowiki>*</nowiki>1 or (surface adj3 active) or detersive<nowiki>*</nowiki>1 or detergent<nowiki>*</nowiki>1 or Dispersant<nowiki>*</nowiki>1 or abstergent<nowiki>*</nowiki>2 or wash<nowiki>*</nowiki>3 or syndet<nowiki>*</nowiki>1) and (cloth<nowiki>*</nowiki>3 or fabric<nowiki>*</nowiki>2 or laundr<nowiki>*</nowiki>2 or attire or raiment<nowiki>*</nowiki>1 or costume<nowiki>*</nowiki>1 or Garb<nowiki>*</nowiki>1 or garment<nowiki>*</nowiki>1 or dress<nowiki>*</nowiki>3 or apparel<nowiki>*</nowiki>1 or textile<nowiki>*</nowiki>1)
|align = "center"|81 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''6'''
|align = "center"|
|
|align = "center"|5 NOT 4
|align = "center"|63 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''7'''
|align = "center"|Combined query
|
|align = "center"|4 OR 5
|align = "center"|92 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''8'''
|align = "center"|Key words of detergent
|Claims, Title or Abstract
|(Clean<nowiki>*</nowiki>4 or soap<nowiki>*</nowiki>1 or surfactant<nowiki>*</nowiki>1 or (surface adj3 active) or detersive<nowiki>*</nowiki>1 or detergent<nowiki>*</nowiki>1 or Dispersant<nowiki>*</nowiki>1 or abstergent<nowiki>*</nowiki>2 or wash<nowiki>*</nowiki>3 or textile<nowiki>*</nowiki>1)
|align = "center"|126 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''9'''
|align = "center"|Key words of laundry
|Full patent spec
|(cloth<nowiki>*</nowiki>3 or fabric<nowiki>*</nowiki>2 or laundr<nowiki>*</nowiki>2 or attire or raiment<nowiki>*</nowiki>1 or costume<nowiki>*</nowiki>1 or Garb<nowiki>*</nowiki>1 or garment<nowiki>*</nowiki>1 or dress<nowiki>*</nowiki>3 or apparel<nowiki>*</nowiki>1 or textile<nowiki>*</nowiki>1)
|align = "center"|110 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''10'''
|align = "center"|Combined query
|
|align = "center"|8 AND 9
|align = "center"|93 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''11'''
|align = "center"|Key words of detergent
|Full patent spec
| (Clean<nowiki>*</nowiki>4 or soap<nowiki>*</nowiki>1 or surfactant<nowiki>*</nowiki>1 or (surface adj3 active) or detersive<nowiki>*</nowiki>1 or detergent<nowiki>*</nowiki>1 or Dispersant<nowiki>*</nowiki>1 or abstergent<nowiki>*</nowiki>2 or wash<nowiki>*</nowiki>3 or textile<nowiki>*</nowiki>1)
|align = "center"|184 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''12'''
|align = "center"|Key words of laundry
|Claims, Title or Abstract
|(cloth<nowiki>*</nowiki>3 or fabric<nowiki>*</nowiki>2 or laundr<nowiki>*</nowiki>2 or attire or raiment<nowiki>*</nowiki>1 or costume<nowiki>*</nowiki>1 or Garb<nowiki>*</nowiki>1 or garment<nowiki>*</nowiki>1 or dress<nowiki>*</nowiki>3 or apparel<nowiki>*</nowiki>1 or textile<nowiki>*</nowiki>1)
|align = "center"|65 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''13'''
|align = "center"|Combined query
|
|align = "center"|11 AND 12
|align = "center"|65 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''14'''
|align = "center"|Combined query
|
|align = "center"|10 OR 13
|align = "center"|97 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''15'''
|align = "center"|
|
|align = "center"|14 NOT 7
|align = "center"|15 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''16'''
|align = "center"|'''Final query'''
|
|align = "center"|14 OR 7
|align = "center"|'''107 (103 unique hits)'''
|-
|}
=Products information=
{|border="2" cellspacing="0" cellpadding="3" width="100%"
|align = "center" bgcolor = "#EAF1DD"|S.No
|align = "center" bgcolor = "#EAF1DD"|Persil
|
|-
|align = "center"|1
|Persil Tablets Biological
|rowspan = "38"|
[[Image:persil.jpg|850px|thumb|center|Persil]]
|-
|align = "center"|2
|Persil Tablet Freshness of Comfort
|-
|align = "center"|3
|Persil Std Powder Freshness of Comfort
|-
|align = "center"|4
|Persil Small and Mighty The Original Non-Bio
|-
|align = "center"|5
|Persil Small and Mighty Liquid Freshness Of Comfort
|-
|align = "center"|6
|Persil Small and Mighty Colour
|-
|align = "center"|7
|Persil Small and Mighty Biological
|-
|align = "center"|8
|Persil Colour Care Biological Powder
|-
|align = "center"|9
|Persil Gel Colour Tablets
|-
|align = "center"|10
|Persil Gel Tablets Bio (UK)
|-
|align = "center"|11
|Persil Liquigel Biological
|-
|align = "center"|12
|Persil Liquigel The Original Non-Bio
|-
|align = "center"|13
|Persil Naturals Capsules Aloe Vera & White Flower
|-
|align = "center"|14
|Persil Naturals Capsules Olive Blossom Fragrance with Camomile Extract
|-
|align = "center"|15
|Persil Naturals Liquid Aloe Vera & white Flower
|-
|align = "center"|16
|Persil Naturals Liquid Olive Blossom Fragrance with Camomile Extract
|-
|align = "center"|17
|Persil Naturals Powder Aloe Vera & White Flower
|-
|align = "center"|18
|Persil Naturals Powder Olive Blossom & Camomile
|-
|align = "center"|19
|Persil Non-Bio Tablets
|-
|align = "center"|20
|Persil Powder Biological
|-
|align = "center"|21
|Persil Powder Colour Care Biological
|-
|align = "center"|22
|Persil Powder The Original Non-Bio
|-
|align = "center"|23
|Persil Small & Mighty Capsules 2in1 with Comfort Passion Flower
|-
|align = "center"|24
|Persil Small & Mighty Capsules 2in1 with Comfort Sunshiny Days
|-
|align = "center"|25
|Persil Small & Mighty Capsules Biological
|-
|align = "center"|26
|Persil Small & Mighty Capsules Colour
|-
|align = "center"|27
|Persil Small & Mighty Capsules Non-Bio
|-
|align = "center"|28
|Persil Small and Mighty Aloe Vera Non-Bio
|-
|align = "center"|29
|Persil Aloe-Vera Non-Bio Powder
|-
|align = "center"|30
|Persil (Liquid) Silk & Wool
|-
|align = "center"|31
|Persil 2in1 with Comfort Passion Flower
|-
|align = "center"|32
|Persil 2in1 with Comfort Passion Flower Powders
|-
|align = "center"|33
|Persil 2in1 with Comfort Sunshiny Days Liquids
|-
|align = "center"|34
|Persil 2in1 with Comfort Sunshiny Days Powder
|-
|align = "center"|35
|Persil Aloe Vera Non Biological Powder
|-
|align = "center"|36
|Persil Aloe Vera Non-Bio Tablets
|-
|align = "center"|37
|Persil Biological Powder
|-
|align = "center"|38
|Persil Biological Tablets
|-
|align = "center" bgcolor = "#EAF1DD"|S.No
|align = "center" bgcolor = "#EAF1DD"|Surf
|bgcolor = "#EAF1DD"|
|-
|align = "center"|1
|Surf Capsules Tropical Oasis of Ylang Ylang & Lily
|rowspan = "25"|
[[Image:Surfq.jpg|850px|thumb|center| Surf]]
|-
|align = "center"|2
|Surf Breeze Biological Washing Powder
|-
|align = "center"|3
|Surf Capsu;es Tropical Ylang Ylang
|-
|align = "center"|4
|Surf Capsules Lavender & Jasmine Secret Garden
|-
|align = "center"|5
|Surf Cool Fresh Biological Tablets
|-
|align = "center"|6
|Surf Lavender & Jasmine Secret Garden Powder
|-
|align = "center"|7
|Surf Liquid Breeze
|-
|align = "center"|8
|Surf Powder Lavender and Oriental Blossom
|-
|align = "center"|9
|Surf Powder Sunshine Lemons & Bergamot
|-
|align = "center"|10
|Surf Powder Tropical ylang Ylang
|-
|align = "center"|11
|Surf Small & Mighty Liquid Lavender & Jasmine Secret Garden
|-
|align = "center"|12
|Surf Small & Mighty Liquid Mystic Waterfalls of Lotus Flowers & Wild Freesia
|-
|align = "center"|13
|Surf Small & Mighty Liquid Sunshine Orchard of Lemons & Mandarin Flower
|-
|align = "center"|14
|Surf Small & Mighty Liquid Tropical Oasis of Ylang Ylang & Lily
|-
|align = "center"|15
|Surf Small and Mighty SunShine
|-
|align = "center"|16
|Surf Spring Biological Tablets
|-
|align = "center"|17
|Surf Spring Biological Washing Powder
|-
|align = "center"|18
|Surf Sunshine Biological Tablets
|-
|align = "center"|19
|Surf Sunshine Orchard of Lemons & Mandarin Flower Powder
|-
|align = "center"|20
|Surf Tropical Oasis of Ylang Ylang & Lily Powder
|-
|align = "center"|21
|Surf Tropical Tablets
|-
|align = "center"|22
|Surf Twilight Sensations Powder Jasmine & Black Gardenia
|-
|align = "center"|23
|Surf Twilight Sensations Powder Vanilla & Black Orchid
|-
|align = "center"|24
|Surf Twilight Sensations Small & Mighty Jasmine & Black Gardenia
|-
|align = "center"|25
|Surf Twilight Sensations Small & Mighty Vanilla & Black Orchid
|-
|}
=Product to Patent Mapping- Unilever (U.K.) - A Case Study=
==Objective==
To understand Laundary strategy and IP protection of Unilever, and their correlation with products as well as market strategy by patent-product mapping in United Kingdom.
== Analysis and Mapping Summary ==
{|border="2" cellspacing="0" cellpadding="4" width="100%"
|align = "center" bgcolor = "#FCD5B4"|Total No. of Products
|align = "center" bgcolor = "#FCD5B4"|Total No. of Patents
|align = "center" bgcolor = "#FCD5B4"|Patents mapped
|align = "center" bgcolor = "#FCD5B4"|Products mapped
|align = "center" bgcolor = "#FCD5B4"|Unmapped products
|align = "center" bgcolor = "#FCD5B4"|Unmapped patents
|-
|align = "center"|63
|align = "center"|58
|align = "center"|11
|align = "center"|54
|align = "center"|9
|align = "center"|47
|-
|}
== Mapped Surfactants Summary ==
{|border="2" cellspacing="0" cellpadding="4" width="100%"
|align = "center" bgcolor = "#FCD5B4"| Surfactants
|align = "center" bgcolor = "#FCD5B4"|No. of patents mapped
|align = "center" bgcolor = "#FCD5B4"|No. of products mapped
|-
|align = "center"|Linear Alkylbenzene Sulfonate (Docecylbenzene sulfonic acid salt)
|align = "center"|9
|align = "center"|51
|-
|align = "center"|C12-15 Pareth-5
|align = "center"|2
|align = "center"|3
|-
|}
==Mapped Formulation Clustering - Summary==
[[Image:Mapped-Cluster-Summary.jpg|1000px|]]
==Mapped Formulation Clusters==
{|border="2" cellspacing="0" cellpadding="4" width="100%"
|align = "center" bgcolor = "#C2D69A"|'''S.No'''
|align = "center" bgcolor = "#C2D69A"|'''Ingredient'''
|align = "center" bgcolor = "#C2D69A"|'''First priority date'''
|align = "center" bgcolor = "#C2D69A"|'''No.of patents'''
|-
|align = "center" bgcolor = "#93CDDD" colspan = "4"|'''Linear Alkylbenzene Sulfonate (Docecylbenzene sulfonic acid salt''')
|-
|align = "center"|'''1'''
|align = "center"|'''[[Builder]]'''
|align = "center"|11/11/1993
|align = "center"|3
|-
|align = "center"|'''2'''
|align = "center"|'''[[Polymer]]'''
|align = "center"|10/22/1996
|align = "center"|4
|-
|align = "center"|'''3'''
|align = "center"|'''[[Clay]]'''
|align = "center"|12/22/1999
|align = "center"|2
|-
|align = "center" bgcolor = "#93CDDD" colspan = "4"|'''C12-15 Pareth-5'''
|-
|align = "center"|'''1'''
|align = "center"|'''[[Cellulose]]'''
|align = "center"|12/15/1999
|align = "center"|2
|-
|}
==Year-Wise Patenting Activity for Mapped Formulation Clusters==
[[Image:other chemical.jpg|750px|center|thumb]]
==Unmapped Formulation Clustering - Summary==
[[Image:Unmapped Formulation-Summary.jpg|1000px]]
==Unmapped Formulation Clusters==
{|border="2" cellspacing="0" cellpadding="4" width="78%"
|align = "center" bgcolor = "#C2D69A"|'''S.No'''
|align = "center" bgcolor = "#C2D69A"|'''Ingredient'''
|align = "center" bgcolor = "#C2D69A"|'''First priority date'''
|align = "center" bgcolor = "#C2D69A"|'''No.of patents'''
|-
|align = "center" bgcolor = "#93CDDD" colspan = "4"|Surfactant
|-
|align = "center"|'''1'''
|align = "center"|[[Rebuild agent]]
|align = "center"|3/29/2000
|align = "center"|3
|-
|align = "center"|'''2'''
|align = "center"|[[Enzyme]]
|align = "center"|06/07/1990
|align = "center"|9
|-
|align = "center"|'''3'''
|align = "center"|[[Builders]]
|align = "center"|04/16/1992
|align = "center"|11
|-
|align = "center"|'''4'''
|align = "center"|[[Polymers]]
|align = "center"|9/4/1995
|align = "center"|11
|-
|align = "center"|'''5'''
|align = "center"|[[Organic Ligand and Bleaching Catalyst/Enhancer]]
|align = "center"|9/11/2000
|align = "center"|4
|-
|align = "center"|'''6'''
|align = "center"|[[Miscellaneous]]
|align = "center"|8/28/1991
|align = "center"|9
|-
|}
==Year-wise Patenting Activity for Unmapped Formulation Clusters==
[[Image:Unmapped Formulation.jpg|750px|center|thumb]]
==Claimed Surfactants==
Anionic surfactants and their combinations with non-ionic surfactants are the most claimed surfactants in patents.
[[Image:Claimed Surfactants.jpg|750px|center|thumb]]
==Builders Used in Mapped Patents==
[[Image:Builders.jpg|750px|center|thumb]]
==Soil-Releasing Polymers Used in Mapped and Unmapped Patents==
[[Image:Soil-Releasing.jpg|750px|center|thumb]]
==Product Launch Timeline for Mapped Products==
[[Image:Product-Launch.jpg|750px|center|thumb]]
==Most IP Protected Brands for Unilever (U.K.)==
[[Image:Brands-IP.jpg|750px|center|thumb]]
==Final Spread Sheet with Complete analysis ==
[[Media:Final Unilever Analysis sheet(2).xls|'''Click here for Unilever Final analysis Spread sheet''']]
<br><br>
* In-depth understanding of Laundry detergents:
** Landscape today’s existing technologies,
** Predicting the future landscape/trends,
** Current global scaling strategies and
** Product to patent mapping
=Introduction to Laundry Detergent=
*Laundry detergent means any substance intended for use in laundry washing, based on surfactants and builders, formulated or manufactured to enhance the cleansing action of water. The term includes soaps, bleach as well as powder and liquid synthetic laundry detergents.[http://www.enviro-choice.org.nz/specifications/EC-02-08LaundryDetergent.pdf Laundry detergents]
*A Laundry detergent composition is a formulated mixture of raw materials that can be classified into different types based on their properties and function in the final product.The different classes of raw materials are surfactants, builders, bleaching agents, enzymes, and minors which remove dirt, stain, and soil from surfaces or textiles gave them pleasant feel and odour.
*Laundry detergent has traditionally been a powdered or granular solid, but the use of liquid laundry detergents has gradually increased over the years, and these days use of liquid detergent equals or even exceeds use of solid detergent.
*Nowadays laundry detergents are becoming increasingly popular as they can be metered automatically into the washing machine, impart softness, antistaticness, resiliency to fabrics, mild to eyes and skins and shows good dispersibility in water. Because it is consumed when it is used, the sale of laundry detergent is a rather large business. There are many different kinds or brands of laundry detergent sold, many of them claiming some special qualities as selling points.[http://www.ncbi.nlm.nih.gov/pubmed/17898499 Laundry detergents: an overview]
The following picture demonstrates different laundry detergent mechanisms.
*Soap decreases surface tension of water, making it a better wetting agent.
*Soap converts greasy and oily dirt into micelles that become dispersed in water.
*Soap keeps the greasy micelles in suspension and prevents them from redepositing until they can be washed away. (repulsion of the charges)
[[Image:Detergent Mechanism.jpg|700px|thumb|center|[http://science.kmutt.ac.th/Chemistry/suppalak/download/chm342/lectures/CHM%20342%20Surface.ppt Detergent Mechanism]]]
=Sample taxonomy=
[[Image:Samptaxonomy.jpg|850px|thumb|center|Sample taxonomy]]
=Concept table=
{|border="2" cellspacing="0" cellpadding="4" width="46%"
|align = "center" bgcolor = "#FCD5B4"|'''S.No.'''
|align = "center" bgcolor = "#FCD5B4"|'''Concept 1'''
|align = "center" bgcolor = "#FCD5B4"|'''Concept 2'''
|-
|align = "center" bgcolor = "#FCD5B4"|'''1'''
|Detergent
|Laundry
|-
|align = "center" bgcolor = "#FCD5B4"|'''2'''
|Surfactant
|Cloth
|-
|align = "center" bgcolor = "#FCD5B4"|'''3'''
|Syndet (Synthetic detergent)
|Fabric
|-
|align = "center" bgcolor = "#FCD5B4"|'''4'''
|Detersive
|Dress
|-
|align = "center" bgcolor = "#FCD5B4"|'''5'''
|Dispersant
|Attire
|-
|align = "center" bgcolor = "#FCD5B4"|'''6'''
|Abstergent
|Raiment
|-
|align = "center" bgcolor = "#FCD5B4"|'''7'''
|Surface active agent
|Costume
|-
|align = "center" bgcolor = "#FCD5B4"|'''8'''
|Soap
|Garment
|-
|align = "center" bgcolor = "#FCD5B4"|'''9'''
|Washing agent
|Textile
|-
|align = "center" bgcolor = "#FCD5B4"|'''10'''
|Cleansing agent
|Apparel
|-
|align = "center" bgcolor = "#FCD5B4"|'''11'''
|
|Garb
|-
|}
[[category:Word2MediaWikiPlus]]
=Classes and definitions=
{|border="2" cellspacing="0" cellpadding="4" width="100%"
|align = "center" bgcolor = "#CCC0DA" colspan = "8"|'''IPC/ECLA CLASS'''
|-
|align = "center" bgcolor = "#C2D69A" rowspan = "15"|'''C11'''
|align = "center" bgcolor = "#C2D69A" colspan = "7"|Animal And Vegetable Oils, Fats, Fatty Substances And Waxes; Fatty Acids Therefrom; Detergents; Candles
|-
|align = "center" bgcolor = "#B8CCE4" rowspan = "12"|C11D
|align = "center" bgcolor = "#B8CCE4" colspan = "6"|'''Detergent Compositions'''
|-
|align = "center" bgcolor = "#B6DDE8" colspan = "1" rowspan = "6"|C11D1
|align = "center" bgcolor = "#B6DDE8" colspan = "5"|Detergent compositions based essentially on surface-active compounds; Use of these compounds as a detergent
|-
|align = "center" colspan = "1"|C11D1/28
|align = "center" colspan = "4"|Sulfates of polyoxyalkylene ethers
|-
|align = "center" colspan = "1"|C11D1/29
|align = "center" colspan = "4"|Sulfonation products derived from fatty acids or their derivatives, e.g. esters, amides
|-
|align = "center" colspan = "1" rowspan = "2"|C11D1/72
|align = "center" colspan = "4"| Ethers of polyoxyalkylene glycols
|-
|colspan = "1"|C11D1/72B
|align = "center" colspan = "3"|End blocked ethers
|-
|align = "center" colspan = "1"|C11D1/722
|align = "center" colspan = "4"|Ethers of polyoxyalkylene glycols having mixed oxyalkylene groups; <nowiki>[</nowiki>N: Polyalkoxylated fatty alcohols or polyalkoxylated alkylaryl alcohols with mixed oxyalkylele groups (C11D1/72B takes precedence)<nowiki>]</nowiki> <nowiki>[</nowiki>C0810<nowiki>]</nowiki>
|-
|align = "center" bgcolor = "#FCD5B4" rowspan = "5" colspan = "1"|C11D3
|align = "center" bgcolor = "#FCD5B4" colspan = "5"|Other compounding ingredients of detergent compositions covered in group
|-
|align = "center" colspan = "1" rowspan = "4"|C11D3/20
|align = "center" colspan = "4"|Containing oxygen
|-
|align = "center" colspan = "1" rowspan = "3"|C11D3/20B
|align = "center" colspan = "3"|Alcohols; Phenols
|-
|align = "center" colspan = "1" rowspan = "2"|C11D3/20B1
|align = "center" colspan = "2"|Monohydric alcohols
|-
|C11D3/20B1B2
|Fatty or with at least 8 carbon atoms in the alkyl chain
|-
|align = "center" bgcolor = "#C5BE97" rowspan = "2"|C11C
|align = "center" bgcolor = "#C5BE97" colspan = "6"|Fatty Acids From Fats, Oils Or Waxes; Candles; Fats, Oils Or Fatty Acids By Chemical Modification Of Fats, Oils, Or Fatty Acids Obtained Therefrom
|-
|align = "center" bgcolor = "#E5E0EC"|C11C3
|align = "center" bgcolor = "#E5E0EC" colspan = "5"|Fats, oils, or fatty acids by chemical modification of fats, oils, or fatty acids obtained therefrom
|-
|align = "center" bgcolor = "#E6B9B8" colspan = "1" rowspan = "5"| C12
|align = "center" bgcolor = "#E6B9B8" colspan = "7"|Biochemistry; Beer; Spirits; Wine; Vinegar; Microbiology; Enzymology; Mutation Or Genetic Engineering Brewing Of Beer
|-
|align = "center" bgcolor = "#C5BE97" rowspan = "4"| C12P
|align = "center" bgcolor = "#C5BE97" colspan = "6"|Fermentation Or Enzyme-Using Processes To Synthesize A Desired Chemical Compound Or Composition Or To Separate Optical Isomers From A Racemic Mixture
|-
|align = "center" bgcolor = "#FCD5B4" rowspan = "3"|C12P7
|align = "center" bgcolor = "#FCD5B4" colspan = "5"|'''Preparation of oxygen-containing organic compounds'''
|-
|align = "center"|C12P7/62
|align = "center" colspan = "4"|Carboxylic acid esters
|-
|align = "center"|C12P7/64
|align = "center" colspan = "4"|Fats; Fatty oils; Ester-type waxes; Higher fatty acids, i.e. having at least seven carbon atoms in an unbroken chain bound to a carboxyl group; Oxidised oils or fats <nowiki>[</nowiki>N: (Phosphoglycerides having fatty acids with at least 7 carbon atoms, phosphoglycerides having less than 7 carbon atoms C12P7/62)<nowiki>]</nowiki> <nowiki>[</nowiki>C0710<nowiki>]</nowiki>
|-
|}
=Search strategy=
{|border="2" cellspacing="0" cellpadding="4" width="100%"
|align = "center" colspan = "5"|Search restricted to''' Assignee - Unilever ''': ("UNILEVER" OR "CONOPCO" OR "CHESEBRO" OR "LEVER" OR "LIPTON" OR unilever<nowiki>*</nowiki> OR connopco<nowiki>*</nowiki> OR conopco<nowiki>*</nowiki> OR conpco OR ilever) and<br> '''Priority Date '''(earliest) '''<nowiki>></nowiki>=19900101''' and '''Country''' :'''GB patents''' (United Kingdom) only
|-
|align = "center"|
|align = "center"|
|align = "center"|
|align = "center"|
|align = "center"|
|-
|align = "center" bgcolor = "#FCD5B4"|'''S.No.'''
|align = "center" bgcolor = "#FCD5B4"|'''Search comment'''
|align = "center" bgcolor = "#FCD5B4"|'''Patent scope'''
|align = "center" bgcolor = "#FCD5B4"|'''Search strategy'''
|align = "center" bgcolor = "#FCD5B4"|'''Patent hits'''
|-
|align = "center" bgcolor = "#FCD5B4"|'''1'''
|align = "center"|Class codes of particular surface active agents related to detergents
|Class codes
|C11D000172 or C11000D172B or C11D0001722 or C11D000320B1B2 or C11D000129 or C11D000128
|align = "center"|20 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''2'''
|align = "center"|Related class codes of surfacte active agents other than detergents with key words of detergent and clothes
|Related Class codes with key words of detergent and clothes
|C11C0003 or C12P000764 OR C12P000762<br>(Clean<nowiki>*</nowiki>4 or soap<nowiki>*</nowiki>1 or surfactant<nowiki>*</nowiki>1 or (surface adj3 active) or detersive<nowiki>*</nowiki>1 or detergent<nowiki>*</nowiki>1 or Dispersant<nowiki>*</nowiki>1 or abstergent<nowiki>*</nowiki>2 or wash<nowiki>*</nowiki>3 or syndet<nowiki>*</nowiki>1) and (cloth<nowiki>*</nowiki>3 or fabric<nowiki>*</nowiki>2 or laundr<nowiki>*</nowiki>2 or attire or raiment<nowiki>*</nowiki>1 or costume<nowiki>*</nowiki>1 or Garb<nowiki>*</nowiki>1 or garment<nowiki>*</nowiki>1 or dress<nowiki>*</nowiki>3 or apparel<nowiki>*</nowiki>1 or textile<nowiki>*</nowiki>1)
|align = "center"|11 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''3'''
|align = "center"|
|
|align = "center"|2 NOT 1
|align = "center"|9 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''4'''
|align = "center"|Combined query
|
|align = "center"|1 OR 2
|align = "center"|29 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''5'''
|align = "center"|Complete keywords with broad class
|Full patent spec
|Any Classification C11D<nowiki>*</nowiki><br>(Clean<nowiki>*</nowiki>4 or soap<nowiki>*</nowiki>1 or surfactant<nowiki>*</nowiki>1 or (surface adj3 active) or detersive<nowiki>*</nowiki>1 or detergent<nowiki>*</nowiki>1 or Dispersant<nowiki>*</nowiki>1 or abstergent<nowiki>*</nowiki>2 or wash<nowiki>*</nowiki>3 or syndet<nowiki>*</nowiki>1) and (cloth<nowiki>*</nowiki>3 or fabric<nowiki>*</nowiki>2 or laundr<nowiki>*</nowiki>2 or attire or raiment<nowiki>*</nowiki>1 or costume<nowiki>*</nowiki>1 or Garb<nowiki>*</nowiki>1 or garment<nowiki>*</nowiki>1 or dress<nowiki>*</nowiki>3 or apparel<nowiki>*</nowiki>1 or textile<nowiki>*</nowiki>1)
|align = "center"|81 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''6'''
|align = "center"|
|
|align = "center"|5 NOT 4
|align = "center"|63 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''7'''
|align = "center"|Combined query
|
|align = "center"|4 OR 5
|align = "center"|92 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''8'''
|align = "center"|Key words of detergent
|Claims, Title or Abstract
|(Clean<nowiki>*</nowiki>4 or soap<nowiki>*</nowiki>1 or surfactant<nowiki>*</nowiki>1 or (surface adj3 active) or detersive<nowiki>*</nowiki>1 or detergent<nowiki>*</nowiki>1 or Dispersant<nowiki>*</nowiki>1 or abstergent<nowiki>*</nowiki>2 or wash<nowiki>*</nowiki>3 or textile<nowiki>*</nowiki>1)
|align = "center"|126 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''9'''
|align = "center"|Key words of laundry
|Full patent spec
|(cloth<nowiki>*</nowiki>3 or fabric<nowiki>*</nowiki>2 or laundr<nowiki>*</nowiki>2 or attire or raiment<nowiki>*</nowiki>1 or costume<nowiki>*</nowiki>1 or Garb<nowiki>*</nowiki>1 or garment<nowiki>*</nowiki>1 or dress<nowiki>*</nowiki>3 or apparel<nowiki>*</nowiki>1 or textile<nowiki>*</nowiki>1)
|align = "center"|110 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''10'''
|align = "center"|Combined query
|
|align = "center"|8 AND 9
|align = "center"|93 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''11'''
|align = "center"|Key words of detergent
|Full patent spec
| (Clean<nowiki>*</nowiki>4 or soap<nowiki>*</nowiki>1 or surfactant<nowiki>*</nowiki>1 or (surface adj3 active) or detersive<nowiki>*</nowiki>1 or detergent<nowiki>*</nowiki>1 or Dispersant<nowiki>*</nowiki>1 or abstergent<nowiki>*</nowiki>2 or wash<nowiki>*</nowiki>3 or textile<nowiki>*</nowiki>1)
|align = "center"|184 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''12'''
|align = "center"|Key words of laundry
|Claims, Title or Abstract
|(cloth<nowiki>*</nowiki>3 or fabric<nowiki>*</nowiki>2 or laundr<nowiki>*</nowiki>2 or attire or raiment<nowiki>*</nowiki>1 or costume<nowiki>*</nowiki>1 or Garb<nowiki>*</nowiki>1 or garment<nowiki>*</nowiki>1 or dress<nowiki>*</nowiki>3 or apparel<nowiki>*</nowiki>1 or textile<nowiki>*</nowiki>1)
|align = "center"|65 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''13'''
|align = "center"|Combined query
|
|align = "center"|11 AND 12
|align = "center"|65 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''14'''
|align = "center"|Combined query
|
|align = "center"|10 OR 13
|align = "center"|97 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''15'''
|align = "center"|
|
|align = "center"|14 NOT 7
|align = "center"|15 hits
|-
|align = "center" bgcolor = "#FCD5B4"|'''16'''
|align = "center"|'''Final query'''
|
|align = "center"|14 OR 7
|align = "center"|'''107 (103 unique hits)'''
|-
|}
=Products information=
{|border="2" cellspacing="0" cellpadding="3" width="100%"
|align = "center" bgcolor = "#EAF1DD"|S.No
|align = "center" bgcolor = "#EAF1DD"|Persil
|
|-
|align = "center"|1
|Persil Tablets Biological
|rowspan = "38"|
[[Image:persil.jpg|850px|thumb|center|Persil]]
|-
|align = "center"|2
|Persil Tablet Freshness of Comfort
|-
|align = "center"|3
|Persil Std Powder Freshness of Comfort
|-
|align = "center"|4
|Persil Small and Mighty The Original Non-Bio
|-
|align = "center"|5
|Persil Small and Mighty Liquid Freshness Of Comfort
|-
|align = "center"|6
|Persil Small and Mighty Colour
|-
|align = "center"|7
|Persil Small and Mighty Biological
|-
|align = "center"|8
|Persil Colour Care Biological Powder
|-
|align = "center"|9
|Persil Gel Colour Tablets
|-
|align = "center"|10
|Persil Gel Tablets Bio (UK)
|-
|align = "center"|11
|Persil Liquigel Biological
|-
|align = "center"|12
|Persil Liquigel The Original Non-Bio
|-
|align = "center"|13
|Persil Naturals Capsules Aloe Vera & White Flower
|-
|align = "center"|14
|Persil Naturals Capsules Olive Blossom Fragrance with Camomile Extract
|-
|align = "center"|15
|Persil Naturals Liquid Aloe Vera & white Flower
|-
|align = "center"|16
|Persil Naturals Liquid Olive Blossom Fragrance with Camomile Extract
|-
|align = "center"|17
|Persil Naturals Powder Aloe Vera & White Flower
|-
|align = "center"|18
|Persil Naturals Powder Olive Blossom & Camomile
|-
|align = "center"|19
|Persil Non-Bio Tablets
|-
|align = "center"|20
|Persil Powder Biological
|-
|align = "center"|21
|Persil Powder Colour Care Biological
|-
|align = "center"|22
|Persil Powder The Original Non-Bio
|-
|align = "center"|23
|Persil Small & Mighty Capsules 2in1 with Comfort Passion Flower
|-
|align = "center"|24
|Persil Small & Mighty Capsules 2in1 with Comfort Sunshiny Days
|-
|align = "center"|25
|Persil Small & Mighty Capsules Biological
|-
|align = "center"|26
|Persil Small & Mighty Capsules Colour
|-
|align = "center"|27
|Persil Small & Mighty Capsules Non-Bio
|-
|align = "center"|28
|Persil Small and Mighty Aloe Vera Non-Bio
|-
|align = "center"|29
|Persil Aloe-Vera Non-Bio Powder
|-
|align = "center"|30
|Persil (Liquid) Silk & Wool
|-
|align = "center"|31
|Persil 2in1 with Comfort Passion Flower
|-
|align = "center"|32
|Persil 2in1 with Comfort Passion Flower Powders
|-
|align = "center"|33
|Persil 2in1 with Comfort Sunshiny Days Liquids
|-
|align = "center"|34
|Persil 2in1 with Comfort Sunshiny Days Powder
|-
|align = "center"|35
|Persil Aloe Vera Non Biological Powder
|-
|align = "center"|36
|Persil Aloe Vera Non-Bio Tablets
|-
|align = "center"|37
|Persil Biological Powder
|-
|align = "center"|38
|Persil Biological Tablets
|-
|align = "center" bgcolor = "#EAF1DD"|S.No
|align = "center" bgcolor = "#EAF1DD"|Surf
|bgcolor = "#EAF1DD"|
|-
|align = "center"|1
|Surf Capsules Tropical Oasis of Ylang Ylang & Lily
|rowspan = "25"|
[[Image:Surfq.jpg|850px|thumb|center| Surf]]
|-
|align = "center"|2
|Surf Breeze Biological Washing Powder
|-
|align = "center"|3
|Surf Capsu;es Tropical Ylang Ylang
|-
|align = "center"|4
|Surf Capsules Lavender & Jasmine Secret Garden
|-
|align = "center"|5
|Surf Cool Fresh Biological Tablets
|-
|align = "center"|6
|Surf Lavender & Jasmine Secret Garden Powder
|-
|align = "center"|7
|Surf Liquid Breeze
|-
|align = "center"|8
|Surf Powder Lavender and Oriental Blossom
|-
|align = "center"|9
|Surf Powder Sunshine Lemons & Bergamot
|-
|align = "center"|10
|Surf Powder Tropical ylang Ylang
|-
|align = "center"|11
|Surf Small & Mighty Liquid Lavender & Jasmine Secret Garden
|-
|align = "center"|12
|Surf Small & Mighty Liquid Mystic Waterfalls of Lotus Flowers & Wild Freesia
|-
|align = "center"|13
|Surf Small & Mighty Liquid Sunshine Orchard of Lemons & Mandarin Flower
|-
|align = "center"|14
|Surf Small & Mighty Liquid Tropical Oasis of Ylang Ylang & Lily
|-
|align = "center"|15
|Surf Small and Mighty SunShine
|-
|align = "center"|16
|Surf Spring Biological Tablets
|-
|align = "center"|17
|Surf Spring Biological Washing Powder
|-
|align = "center"|18
|Surf Sunshine Biological Tablets
|-
|align = "center"|19
|Surf Sunshine Orchard of Lemons & Mandarin Flower Powder
|-
|align = "center"|20
|Surf Tropical Oasis of Ylang Ylang & Lily Powder
|-
|align = "center"|21
|Surf Tropical Tablets
|-
|align = "center"|22
|Surf Twilight Sensations Powder Jasmine & Black Gardenia
|-
|align = "center"|23
|Surf Twilight Sensations Powder Vanilla & Black Orchid
|-
|align = "center"|24
|Surf Twilight Sensations Small & Mighty Jasmine & Black Gardenia
|-
|align = "center"|25
|Surf Twilight Sensations Small & Mighty Vanilla & Black Orchid
|-
|}
=Product to Patent Mapping- Unilever (U.K.) - A Case Study=
==Objective==
To understand Laundary strategy and IP protection of Unilever, and their correlation with products as well as market strategy by patent-product mapping in United Kingdom.
== Analysis and Mapping Summary ==
{|border="2" cellspacing="0" cellpadding="4" width="100%"
|align = "center" bgcolor = "#FCD5B4"|Total No. of Products
|align = "center" bgcolor = "#FCD5B4"|Total No. of Patents
|align = "center" bgcolor = "#FCD5B4"|Patents mapped
|align = "center" bgcolor = "#FCD5B4"|Products mapped
|align = "center" bgcolor = "#FCD5B4"|Unmapped products
|align = "center" bgcolor = "#FCD5B4"|Unmapped patents
|-
|align = "center"|63
|align = "center"|58
|align = "center"|11
|align = "center"|54
|align = "center"|9
|align = "center"|47
|-
|}
== Mapped Surfactants Summary ==
{|border="2" cellspacing="0" cellpadding="4" width="100%"
|align = "center" bgcolor = "#FCD5B4"| Surfactants
|align = "center" bgcolor = "#FCD5B4"|No. of patents mapped
|align = "center" bgcolor = "#FCD5B4"|No. of products mapped
|-
|align = "center"|Linear Alkylbenzene Sulfonate (Docecylbenzene sulfonic acid salt)
|align = "center"|9
|align = "center"|51
|-
|align = "center"|C12-15 Pareth-5
|align = "center"|2
|align = "center"|3
|-
|}
==Mapped Formulation Clustering - Summary==
[[Image:Mapped-Cluster-Summary.jpg|1000px|]]
==Mapped Formulation Clusters==
{|border="2" cellspacing="0" cellpadding="4" width="100%"
|align = "center" bgcolor = "#C2D69A"|'''S.No'''
|align = "center" bgcolor = "#C2D69A"|'''Ingredient'''
|align = "center" bgcolor = "#C2D69A"|'''First priority date'''
|align = "center" bgcolor = "#C2D69A"|'''No.of patents'''
|-
|align = "center" bgcolor = "#93CDDD" colspan = "4"|'''Linear Alkylbenzene Sulfonate (Docecylbenzene sulfonic acid salt''')
|-
|align = "center"|'''1'''
|align = "center"|'''[[Builder]]'''
|align = "center"|11/11/1993
|align = "center"|3
|-
|align = "center"|'''2'''
|align = "center"|'''[[Polymer]]'''
|align = "center"|10/22/1996
|align = "center"|4
|-
|align = "center"|'''3'''
|align = "center"|'''[[Clay]]'''
|align = "center"|12/22/1999
|align = "center"|2
|-
|align = "center" bgcolor = "#93CDDD" colspan = "4"|'''C12-15 Pareth-5'''
|-
|align = "center"|'''1'''
|align = "center"|'''[[Cellulose]]'''
|align = "center"|12/15/1999
|align = "center"|2
|-
|}
==Year-Wise Patenting Activity for Mapped Formulation Clusters==
[[Image:other chemical.jpg|750px|center|thumb]]
==Unmapped Formulation Clustering - Summary==
[[Image:Unmapped Formulation-Summary.jpg|1000px]]
==Unmapped Formulation Clusters==
{|border="2" cellspacing="0" cellpadding="4" width="78%"
|align = "center" bgcolor = "#C2D69A"|'''S.No'''
|align = "center" bgcolor = "#C2D69A"|'''Ingredient'''
|align = "center" bgcolor = "#C2D69A"|'''First priority date'''
|align = "center" bgcolor = "#C2D69A"|'''No.of patents'''
|-
|align = "center" bgcolor = "#93CDDD" colspan = "4"|Surfactant
|-
|align = "center"|'''1'''
|align = "center"|[[Rebuild agent]]
|align = "center"|3/29/2000
|align = "center"|3
|-
|align = "center"|'''2'''
|align = "center"|[[Enzyme]]
|align = "center"|06/07/1990
|align = "center"|9
|-
|align = "center"|'''3'''
|align = "center"|[[Builders]]
|align = "center"|04/16/1992
|align = "center"|11
|-
|align = "center"|'''4'''
|align = "center"|[[Polymers]]
|align = "center"|9/4/1995
|align = "center"|11
|-
|align = "center"|'''5'''
|align = "center"|[[Organic Ligand and Bleaching Catalyst/Enhancer]]
|align = "center"|9/11/2000
|align = "center"|4
|-
|align = "center"|'''6'''
|align = "center"|[[Miscellaneous]]
|align = "center"|8/28/1991
|align = "center"|9
|-
|}
==Year-wise Patenting Activity for Unmapped Formulation Clusters==
[[Image:Unmapped Formulation.jpg|750px|center|thumb]]
==Claimed Surfactants==
Anionic surfactants and their combinations with non-ionic surfactants are the most claimed surfactants in patents.
[[Image:Claimed Surfactants.jpg|750px|center|thumb]]
==Builders Used in Mapped Patents==
[[Image:Builders.jpg|750px|center|thumb]]
==Soil-Releasing Polymers Used in Mapped and Unmapped Patents==
[[Image:Soil-Releasing.jpg|750px|center|thumb]]
==Product Launch Timeline for Mapped Products==
[[Image:Product-Launch.jpg|750px|center|thumb]]
==Most IP Protected Brands for Unilever (U.K.)==
[[Image:Brands-IP.jpg|750px|center|thumb]]
==Final Spread Sheet with Complete analysis ==
[[Media:Final Unilever Analysis sheet(2).xls|'''Click here for Unilever Final analysis Spread sheet''']]
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