Changes
==Objective==
* Determining the factors driving the adoption of invasive medical procedure for consumer application
==Methodology==
* We used secondary research for data collection
* Botox procedure data has been taken from ASAPS (American Society of Aesthetic Plastic Surgeons)
* Databases used to search articles are Factiva and Google scholar
* Search query used is:
::* botox, botulinum toxin: to find the total number of articles published on botox
::* botox and wrinkles, botox and frown, botox and lines: to find skin care articles using botox
* Determined the correlation between the number of articles published and number of botox procedures
* Analyzed the articles published to determine the market drivers
==Technical overview==
Botox injection is a diluted form of botulinum toxin type A which is injected into facial muscles to paralyze or weaken the muscles that form wrinkles. Botulinum toxin is a medication and a neurotoxic protein produced by the bacterium Clostridium botulinum. It is the most toxic protein known with an LD50 of roughly 0.005-0.05 µg/kg.
'''It is sold commercially under the brand names:'''
* Botox, BTXA, Dysport, Myobloc, Neurobloc and Xeomin which are used in the treatment of muscle spasms.
* Botox Cosmetic and Vistabel are available for cosmetic treatment.
Once the procedure is performed it last for 3 to 6 months. No severe side effects have been reported, but the dermatologist or medical practitioner administering botox injection should be experienced.
[http://en.wikipedia.org/wiki/Botulinum_toxin Source: wikipedia]
==Market overview==
Initially botox was marketed for its medical applications in treating various muscle-related conditions but later its marketing was broadened to include its cosmetic application—smoothing out frown lines between the eyebrows.
Y-o-Y sale of botox procedures
[[Image:botox procedures.jpg|center|600|[http://www.surgery.org/press/statistics.php Source: ASAPS]]]
Botox procedures as a percentage of total cosmetic procedures
[[Image:botox procedures as a percentage.jpg|center|600|[http://www.surgery.org/press/statistics.php Source: ASAPS]]]
* Determining the factors driving the adoption of invasive medical procedure for consumer application
==Methodology==
* We used secondary research for data collection
* Botox procedure data has been taken from ASAPS (American Society of Aesthetic Plastic Surgeons)
* Databases used to search articles are Factiva and Google scholar
* Search query used is:
::* botox, botulinum toxin: to find the total number of articles published on botox
::* botox and wrinkles, botox and frown, botox and lines: to find skin care articles using botox
* Determined the correlation between the number of articles published and number of botox procedures
* Analyzed the articles published to determine the market drivers
==Technical overview==
Botox injection is a diluted form of botulinum toxin type A which is injected into facial muscles to paralyze or weaken the muscles that form wrinkles. Botulinum toxin is a medication and a neurotoxic protein produced by the bacterium Clostridium botulinum. It is the most toxic protein known with an LD50 of roughly 0.005-0.05 µg/kg.
'''It is sold commercially under the brand names:'''
* Botox, BTXA, Dysport, Myobloc, Neurobloc and Xeomin which are used in the treatment of muscle spasms.
* Botox Cosmetic and Vistabel are available for cosmetic treatment.
Once the procedure is performed it last for 3 to 6 months. No severe side effects have been reported, but the dermatologist or medical practitioner administering botox injection should be experienced.
[http://en.wikipedia.org/wiki/Botulinum_toxin Source: wikipedia]
==Market overview==
Initially botox was marketed for its medical applications in treating various muscle-related conditions but later its marketing was broadened to include its cosmetic application—smoothing out frown lines between the eyebrows.
Y-o-Y sale of botox procedures
[[Image:botox procedures.jpg|center|600|[http://www.surgery.org/press/statistics.php Source: ASAPS]]]
Botox procedures as a percentage of total cosmetic procedures
[[Image:botox procedures as a percentage.jpg|center|600|[http://www.surgery.org/press/statistics.php Source: ASAPS]]]
