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=Background=
* Web video can be defined as the video clip in digital format found on internet. As new websites focusing entirely on offering free video clip to users, there were tens of millions of video clips available online by mid 2006.
* The use of internet video is growing very fast. Between March and July of the year 2006 YouTube alone grew from '''30 to 100 million views of videos per day'''.
* BBC has released BBC's iPlayer in July 2007 based on internet video. [http://en.wikipedia.org/wiki/Web_video Source]
* Some file formats available in web video are Quicktime (.mov), Windows Media (.wmv), Flash Video (.flv), and MPEG4 files (.mp4) [http://www.performermag.com/webvideotwo.php Source]
=Adoption=
==US Adoption==
[[Image:Flash_usage.jpg|center|500px|thumb|[http://www.adobe.com/products/player_census/flashplayer/ Source]]]
==Product innovation: Flash Player 9==
*Flash Player 9 Update 3 Beta 2(Moviestar) supports H.264 video and HE-AAC audio and hardware accelerated, multi-core full screen video playback maintaining backwards compatibility by supporting On2VP6 video codec, in addition to the Sorenson Spark codec.
*The system also contains new Flash Player cache for common platform components, such as the Flex framework, to reduce application sizes and start-up times.
* Multichannel playback will be come in advanced versions of flash player
==Trends from patentpatents==*Patent filing is active in this area.*Video conferencing, Online video sharing and Online video advertising are the active areasfor IP activity.*Bit rate and resolution are the two main elements which effects affect the quality of the video played online. Compression or coding of the video effects the video.
*Single-loop spatial scalability coding, Network congestion detection and control,Editing a low-resolution media asset to generate a high-resolution edited media asset etc are some of the hot trends in improving video quality.
*[http://www.mpegla.com/avc/avc-att1.pdf Patent list of H.264]
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<br>
==Product trends==
|align = "justify"|Windows Media Player uses the Windows Media Audio 10 Professional codec, which delivers the highest possible audio fidelity—up to 7.1 channels of audio and full 24-bit, 96 kHz support
|<nowiki>*</nowiki>Windows Vista or Windows XP<br><nowiki>*</nowiki> Windows Media Player<br><nowiki>*</nowiki> 5.1 sound card<br><nowiki>*</nowiki> 5.1 speakers
|[[Image:Windows2.jpgpng|200px|center]]
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|align = "center"|<font color="#0000FF"><u>[http://www.bbc.co.uk/iplayerbeta/find_out_more.shtml BBC<nowiki>’</nowiki>s iplayer]</u></font>
|align = "justify"|Recently developed player based on web video.
|<nowiki>*</nowiki> Windows XP operating system <br><nowiki>*</nowiki> Minimum 500Mb (RAM) memory<br><nowiki>*</nowiki> Internet Explorer 6 browser (or later)<br><nowiki>*</nowiki> Windows Media Player 10 (or later)<br><nowiki>*</nowiki> Video and sound card capable of playing high quality streamed or downloaded programs<br><nowiki>*</nowiki> JavaScript, ActiveX and Cookies are all enabled<br><nowiki>*</nowiki> High speed broadband internet connection
|[[Image:BB1C.JPG|200px|center]]
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=Opinions: Flash 9=[[Image:opinion_flash9==Pros==* Full screen web video features* Can buffer videos for 20 minutes at a time* H.jpg|center|850px|thumb]]264 video encoding* Can support mobile devices, set top boxes etc.* Can support different High Definition (HD) content* Includes security of coded program?* Any MPEG4 encoder can be used for encoding==Cons==* Licensing costs are too high* No support for .MOV files* Hardware acceleration makes system performance unacceptable* Large file sizes occupy excessive bandwidth* Third party servers are not allowed* No support for 64-bit Linux
=References=
*[http://www.kaourantin.net/ Blog-Kaourantin]
*[http://blogs.zdnet.com/Stewart/?p=341 ZDNet]
*[http://www.adobe.com/products/flashplayer/ Adobe Website]
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=Contact Dolcera=
{| style="border:1px solid #AAA; background:#E9E9E9" align="center"
|-
! style="background:lightgrey" | Samir Raiyani
|-
| '''Email''': [mailto:info@dolcera.com info@dolcera.com]
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| '''Phone''': +1-650-269-7952
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