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Suzlon Energy

1,703 bytes added, 10:21, 7 May 2011
/* Top Competitors */
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==Top CompetitorsCompetitive Position==#VestasSuzlon is the 3rd largest Wind Turbine Generator manufacturer with a 9.8% share in 2009.#GE Energy[[Image:Market Position.jpg]]#Gamesa*Suzlon 6.4% plus RE Power 3.4%#''Source:BTM Consult''<br>Suzlon is the dominant provider in India, with a 50% market share in 2009. Enerconand Vestas have aggressively#Sinovel targeted the Indian market over the past 3 years, in part driven by the slowdown in developed markets. Suzlon has maintained#its share. In India, many of Suzlon’s customers are small in size, and Suzlon provides the land as well as the infrastructure. Thisland bank of premium sites is an important barrier to entry.<br>Suzlon is market leader in Brazil with a 50% share. ''Source:MAKE Consulting Report''<br>Chinese providers (Sinovel, Goldwindand DongFang Electric) are expected to continue to dominate the Chinese market. Suzlonhas launched a price competitive product to compete with local players. A small market share would have a material impact onSuzlon due to the large size of the addressable market. Suzlon said in August 2010 that it hopes to generate up to 1/3 of itsrevenues from China, although it subsequently appears to have reduced this emphasis. The presence of Chinese companiesoutside China is minimal, held back by the perception that they produce low price, but low quality turbines.<br>Integration is a key advantage for Suzlon, setting it apart from most of its competitors. This helps to maintain quality standardsand compatibility and is particularly important for gearboxes. Suzlon remains the dominant shareholder in Hansen and the twocompanies have long term supply agreements in place. Hansen is also developing a customised gearbox for RePower. If Suzlonsells its stake in Hansen, some of this advantage may be eroded.#Dongfang<br>
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