We have divided our analysis broadly into 3 parts:
We performed Cluster Analysis to determine the mobile segments that are most likely to shift to the OLED mobile category. '''Cluster analysis''' is the assignment of objects into groups (called clusters) so that objects from the same cluster are more similar to each other than objects from different clusters. Objects in a cluster are similar to each other. To determine the cluster, certain characteristics like Input, Display Size etc. were considered.
After identifying the clusters we have applied the '''Bass Diffusion Model ''' to forecast the adoption of the OLED mobiles among the consumers. This model is used to forecast the sales of a relatively new product by taking into consideration historical sales data of analogous products in the same or different product categories. For analogous products in the same product category (mobile phones) we have considered I-Phone sales as it is the most likely category that will shift to OLED Mobile Phones according to our Cluster Analysis. For Analogous products in the different product category we have considered LCD TV, Plasma Display TV and LCD monitor. Historical sales data of analogous products has been collected through various secondary sources like research reports and websites of the related companies.
==OLED Technology - An Overview==