Changes

Rx to OTC Switch-Market Analysis

1 byte removed, 12:48, 15 September 2011
/* Objectives of the Survey */
===Objectives of the Survey===
The reason for carrying out this research is to determine the scope of potential switch of prescription drugs to over the counter drugs in the Indian pharma industry. The study is particularly focused at the scope of making statins, (a drug for reducing cholesterol level, ) available over-the-counter. The study aims to understand how successful a switch would be, and if it is safe for such drugs to be made available without prescription. The study also aims at determining the marketing pattern of over the counter drugs, and how it can be improved in future.
The objectives for the survey are :
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