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==Physician Preferences and Insights: A US Market Survey==
===Rx vs. OTC Survey===
'''Objectives of the survey'''
*95% of the respondents think that the usage of OTC drugs has increased in the past five years
*About 63% of them think that usage of OTC drugs has increased by more than 25% over the past 5 years
[[Image:Survey1US1.jpgpng|center|thumb|800px]]
===Reasons for Increased OTC Usage===