Changes
# Study covers leading brands for Acne treatment for OTC and not Prescription drugs for mass distribution channel that includes mainstream supermarkets, chain drugstores and mass merchandisers.
== Markets Studied '''USA market study''' == ===Historic Sales=== * Anti-acne products sold through mass retail channels totaled $646 million in 2007 to account for about 4% of all cosmeceutical sales. Subtracting these products from total sales translates to growth from $12.4 billion in 2001 to $15.6 billion in 2005—still a 6% CAGR. * The sales figures are of OTC products only and not prescription drugs. The sales figures are for Mass Channel (Mass channel includes mainstream supermarkets, chain drugstores and mass merchandisers) [[Image:Anti Acne Treatment market.jpg|700px|thumb|center|[http://academic.marketresearch.com/product/display.asp?productid=1658180&curl=&surl=%2Fsearch%2Fresults.asp%3Fprid%3D925717062%26query%3Dthe%2BU.S.%2Bcosmeceuticals%2Bmarket%26cmdgo%3DGo&prid=925717062 Source]]] ===Major Players in Acne Space=== J&J commanded over 47% of anti-acne preparation sales in 2007. About 27 points of that share was yielded by the Neutrogena brand and another 16 points by Clean & Clear. J&J’s closest rival was Reckitt Benckiser, which had only a 15% share, thanks to its early 2006 acquisition of Boots Healthcare and its time-honored Clearasil brand. Share of U.S. Retail Dollar Sales of Anti-Acne Preparations in Mass Channels for 2007 are shown belowMass Channel (Mass channel includes mainstream supermarkets, chain drugstores and mass merchandisers). Various Channels of Distribution: * Mass channel includes mainstream supermarkets, chain drugstores and mass merchandisers. * Prestige includes upscale-priced department stores (e.g., Bloomingdale's, Nordstrom), beauty chains (Sephora), brand-dedicated stores (Aveda, M.A.C.), salons and spas with retail counters, etc.* Online Stores* Direct Sales [[Image:Major Players.jpg |700px|thumb|center|[http://academic.marketresearch.com/product/display.asp?productid=1658180&curl=&surl=%2Fsearch%2Fresults.asp%3Fprid%3D925717062%26query%3Dthe%2BU.S.%2Bcosmeceuticals%2Bmarket%26cmdgo%3DGo&prid=925717062 Source]]] ===Consumer Target Group & Product Categorization=== '''Consumer Target Group''' Here we have divided entire population into various categories. This categories are defined as follows: # Teenager/Young Adult : Age 13 to 20 years# Adult : Age 25 and Above# General population '''Product Categorization''' Here, we had tried to categorize the the different products under following 3 categories. # Devices# Kits# Moisturizers/Lotion/cream The below information is regarding the target group and categories are obtained from company websites and review published on various online pharmacy sites. {|border="2" cellspacing="0" width="100%"|align = "center" bgcolor = "#FFCC99"|'''Company'''|align = "center" bgcolor = "#FFCC99"|'''Brand'''|align = "center" bgcolor = "#FFCC99"|'''Category'''|align = "center" bgcolor = "#FFCC99"|'''Target'''|align = "center" bgcolor = "#FFCC99"|'''Company'''|align = "center" bgcolor = "#FFCC99"|'''Brand'''|align = "center" bgcolor = "#FFCC99"|'''Category'''|align = "center" bgcolor = "#FFCC99"|'''Target'''|-|Johnson & Johnson|<font color="#0000FF"><u>[http://www.ambiskincare.com/ Ambi]</u></font>|Moistureriser/Lotion/Cream|General Population|Mentholatum Co.|<font color="#0000FF"><u>[http://www.oxymom.com/?event=prod.bodywash OXY Body Wash 2% Salicylic Acid Acne Treatment, Island Wave]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|-|Johnson & Johnson|<font color="#0000FF"><u>[http://www.aveeno.com/productDetail.do?prodid=3811 Aveeno Clear Complexion]</u></font>|Moistureriser/Lotion/Cream|General Population|Mentholatum Co.|<font color="#0000FF"><u>[http://www.oxymom.com/?event=prod.bodywash OXY Face Wash Acne-Fighting Formula]</u></font>|Moistureriser/Lotion/Cream|Teen|-|Johnson & Johnson|<font color="#0000FF"><u>[http://www.cleanandclear.com/ Clean & Clear Advantage Acne Cleanser]</u></font>|Kits and Moistureriser/Lotion/Cream|Adult|Mentholatum Co.|<font color="#0000FF"><u>[http://www.oxymom.com/?event=prod.bodywash Oxy chill factor Face Scrub Acne treatment]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|-|Johnson & Johnson|<font color="#0000FF"><u>[http://www.neutrogena.com/ Neutrogena Acne Stress Control]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|Mentholatum Co.|<font color="#0000FF"><u>[http://www.phisoderm.com/anti-blemish_body.html Phisoderm Anti-Blemish Body Wash]</u></font>|Moistureriser/Lotion/Cream|General Population|-|Johnson & Johnson|<font color="#0000FF"><u>[http://www.neutrogena.com/ Neutrogena Advanced Solutions]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|Mentholatum Co.|<font color="#0000FF"><u>[http://www.phisoderm.com/anti-blemish_pads.html Phisoderm Anti-Blemish Cleansing Pads]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|-|Johnson & Johnson|<font color="#0000FF"><u>[http://www.neutrogena.com/ Neutrogena Clear Pore]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|Kao Co., Ltd.|<font color="#0000FF"><u>[http://www.biore.com/usa/products/productInfo.asp?productId=2 Biore Blemish Fighting Ice Cleanser]</u></font>|Kits and Moistureriser/Lotion/Cream|Teen and Adult|-|Johnson & Johnson|<font color="#0000FF"><u>[http://www.neutrogena.com/ Neutrogena Healthy Skin]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|Kao Co., Ltd.|<font color="#0000FF"><u>[http://www.biore.com/usa/products/productInfo.asp?productId=3 Biore Warming Anti-Blackhead Cream Cleanser]</u></font>|Moistureriser/Lotion/Cream|Adult|-|Johnson & Johnson|<font color="#0000FF"><u>[http://www.neutrogena.com/ Neutrogena Oil Free Acne Wash]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|Alberto-Culver Co.|<font color="#0000FF"><u>[http://www.stives.com/skin-care-products/facial-invigorating-scrub.cfm St Ives Apricot Face Wash]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|-|Johnson & Johnson|<font color="#0000FF"><u>[http://www.neutrogena.com/ Neutrogena On the Spot]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|Blistex, Inc.|<font color="#0000FF"><u>[http://www.stridex.com/ Stridex]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|-|Johnson & Johnson|<font color="#0000FF"><u>[http://www.neutrogena.com/ Neutrogena Men Skin Clearing Face Wash]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|The Procter & Gamble Co.|<font color="#0000FF"><u>[http://www.noxzema.com/ Noxzema]</u></font>|Kits and Moistureriser/Lotion/Cream|Adult|-|Johnson & Johnson|<font color="#0000FF"><u>[http://www.neutrogena.com/ Neutrogena Rapid Clear]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|The Procter & Gamble Co.|<font color="#0000FF"><u>[http://www.olay.com/boutique/dailyfacials/ Olay Daily Facials Clarity ]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|-|Reckitt Benckiser PLC|<font color="#0000FF"><u>[http://www.clearasil.us/creams/creams_vanishing.shtml Clearasil Daily Acne Control Vanishing Acne Treatment Cream]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|Stiefel Laboratories, Inc. |<font color="#0000FF"><u>[http://www.stiefel.com/products/ Stiefel Panoxyl]</u></font>|Kits and Moistureriser/Lotion/Cream|Teen and Adult|-|Reckitt Benckiser PLC|<font color="#0000FF"><u>[http://www.clearasil.us/creams/creams_adult.shtml Clearasil Acne Control Adult Acne Treatment Cream]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|Bristol-Myers Squibb|<font color="#0000FF"><u>[http://www.pgbeautyscience.com/ Sea Breeze]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|-|University Medical|<font color="#0000FF"><u>[http://www.acnefree.com/af University Medical]</u></font>|Kits and Moistureriser/Lotion/Cream|Teen and Adult|Bristol-Myers Squibb|<font color="#0000FF"><u>[http://www.pgbeautyscience.com/ Sea Breeze Naturals Gentle Cream Cleanser]</u></font>|Kits and Moistureriser/Lotion/Cream|Teen and Adult|-|University Medical|<font color="#0000FF"><u>[http://www.acnefree.com/af University Medical AcneFree Clear Skin System]</u></font>|Kits and Moistureriser/Lotion/Cream|Adult|Nature<nowiki>’</nowiki>s Cure, Inc.|<font color="#0000FF"><u>[http://www.naturescure.com/ Nature<nowiki>’</nowiki>s Cure]</u></font>|Moistureriser/Lotion/Cream|Teen and Adult|-|} === OTC Products === This report covers the product available in mass distribution channel only. === Product Dashboard === [http://client.dolcera.com/dashboard/dashboard.html?workfile_id=513 Link to the Product Dashboard] Snapshot of the dashboard [[Image:Acne product Dashboard.jpg|850px]] =='''Japan Market Study'''== ===Market Facts=== * Acne treatments most dynamic with 20% current value growth in 2007 * Acne treatments were the best performing product area in 2007, achieving 20% current value growth over the previous year. This was chiefly due to the re- launch of leading brand Mentholatum Acnes from Rohto Pharmaceutical Co Ltd in 2006. The brand was re -launched with a more effective formulation and grew share dynamically in 2007 as a result. * Acne treatments are also expected to see strong growth during the forecast period, with constant value growth of 42%. Growth will be supported by further new product development. The growing number of busy and affluent young workers suffering from acne will make this product area highly attractive to players during the forecast period, with these consumers generally willing to pay more for products that are convenient and enhance their appearance. New launches are therefore expected to focus on swiftly absorbed formulations that also claim to improve skin condition. === Historic Sales ===Following figure shows the sales of acne treatment product during the period 2004 to 2007. [[Image:Acne Treatment.jpg|700px|thumb|center|Source : Euromonitor International]] ===Brands and their Sales=== * The below table shows the names of various brands under acne care and their respective '''sales percentage''' for the period between 2004 to 2007. {|border="2" cellspacing="0" cellpadding="4" width="57%"|align = "center" colspan = "5"|Acne Treatments Brand Shares by Value 2004-2007|-|bgcolor = "#FDE9D9"|Brand|align = "right" bgcolor = "#FDE9D9"|2004|align = "right" bgcolor = "#FDE9D9"|2005|align = "right" bgcolor = "#FDE9D9"|2006|align = "right" bgcolor = "#FDE9D9"|2007|-|Mentholatum Acnes(Oxy)|align = "right"|13.4|align = "right"|13.4|align = "right"|14.3|align = "right"|19.1|-|Clearasil Acne|align = "right"|19.5|align = "right"|22|align = "right"|17.5|align = "right"|15.5|-|Pair Acne|align = "right"|5.4|align = "right"|5.4|align = "right"|17.2|align = "right"|14.6|-|Bif Night|align = "right"|13.5|align = "right"|14.4|align = "right"|14.3|align = "right"|12.4|-|Pimplit|align = "right"|9.4|align = "right"|9.4|align = "right"|8.6|align = "right"|7.6|-|Menturm Acne Lotion|align = "right"|8.7|align = "right"|8.6|align = "right"|6.6|align = "right"|5.7|-|Skinlife|align = "right"|4|align = "right"|4|align = "right"|2.9|align = "right"|2.4|-|Pair Acne Cream W| | |align = "right"|2.9|align = "right"|2.4|-|Eva Youth| | | |align = "right"|2.4|-|Acnepell|align = "right"|3.3|align = "right"|3.3|align = "right"|2.3|align = "right"|2.1|-|Freshing Cream|align = "right"|2.9|align = "right"|2.9|align = "right"|2|align = "right"|1.9|-|Eskamel|align = "right"|2.5|align = "right"|2.5|align = "right"|1.7|align = "right"|1.7|-|Annsalbe|align = "right"|1.8|align = "right"|1.8|align = "right"|1.1|align = "right"|1|-|Eva Youth|align = "right"|3.3|align = "right"|3.3|align = "right"|2.6| |-|Private label|align = "right"|2.2|align = "right"|2.1|align = "right"|1.4|align = "right"|1.2|-|Others|align = "right"|10.1|align = "right"|6.8|align = "right"|4.6|align = "right"|10|-|} [Source : Euromonitor International] ===Categorization of Products=== * Here, we had tried to categorize the the different products under following 3 categories. # Devices# Kits# Moisturizers/Lotion/cream {|border="2" cellspacing="0" cellpadding="4" width="80%"|bgcolor = "#FDE9D9"|Brand|bgcolor = "#FDE9D9"|Category |-|Mentholatum Acnes(Oxy)|Moistureriser/Lotion/Cream |-|Clearasil Acne|Kits and Moistureriser/Lotion/Cream |-|Pair Acne|Moistureriser/Lotion/Cream |-|Bif Night|Moistureriser/Lotion/Cream |-|Pimplit|Moistureriser/Lotion/Cream |-|Menturm Acne Lotion|Moistureriser/Lotion/Cream |-|Skinlife|Moistureriser/Lotion/Cream |-|Pair Acne Cream W|Moistureriser/Lotion/Cream |-|Acnepell|Moistureriser/Lotion/Cream |-|Eskamel|Moistureriser/Lotion/Cream |-|Annsalbe|Moistureriser/Lotion/Cream |-|} ===Sales Forecast=== * The following image shows the forecasted sales figure of the acne treatment market for Japan. [[Image:Acne Treatment- Forecast.jpg|700px|thumb|center|Source : Euromonitor International]]
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