Changes
/* Major Players in Acne Space */
* J&J (Neutrogena, Clean & Clear, Aveeno, Ambi) commanded over 28.8% of anti-acne preparation sales in 2012. J&J’s closest rival was Guthy Renker,(Proactiv Solutions) which had a 24.6% share followed by Reckitt Benckiser at 14.7%.
[[Image:US Acne Share.jpg|US Acne Share.jpg|thumb|center|632px * 341px|Source:IBIS World, Source:[http://www.ibisworld.com/industry/acne-treatment-manufacturing-otc.html]]]
===Consumer Target Group & Product Categorization===
