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OTC products for acne treatment

872 bytes removed, 09:01, 17 October 2013
/* Major Players in Acne Space */
===Major Players in Acne Space===
As per IBIS estimates the top three industry players (Johnson & Johnson, Guthy-Renker and Reckitt-Benckiser) hold a combined market share of about 68.1%, in 2012. However, the remainder The rest of the market is characterized by a large number of small and medium-size businesses.
J&J (Neutrogena, Clean & Clear, Aveeno, Ambi) commanded over 28.8% of anti-acne preparation sales in 2012. J&J’s closest rival was Guthy Renker , (Proactiv Solutions) which had a 24.6% share , thanks to its early 2006 acquisition of Boots Healthcare and its time-honored Clearasil brand. followed by Reckitt Benckiser at 14.7%. Share of U.S. Retail Dollar Sales of Anti-Acne Preparations in Mass Channels for 2007 are shown belowMass Channel (Mass channel includes mainstream supermarkets, chain drugstores and mass merchandisers). Various Channels of Distribution: * Mass channel includes mainstream supermarkets, chain drugstores and mass merchandisers. * Prestige includes upscale-priced department stores (e.g., Bloomingdale's, Nordstrom), beauty chains (Sephora), brand-dedicated stores (Aveda, M.A.C.), salons and spas with retail counters, etc.* Online Stores* Direct Sales [[Image:Major Players.jpg |700px|thumb|center|[http://academic.marketresearch.com/product/display.asp?productid=1658180&curl=&surl=%2Fsearch%2Fresults.asp%3Fprid%3D925717062%26query%3Dthe%2BU.S.%2Bcosmeceuticals%2Bmarket%26cmdgo%3DGo&prid=925717062 Source]]]
===Consumer Target Group & Product Categorization===
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