Changes
/* OLED Market Drivers */
* This is expected to propel OLED manufacturing equipment sales during the latter part of the forecasted period.
===OLED Market Restraints===
The following table illustrates the '''Impact Analysis of OLED Market Restraints''' over a period of time:
{|border="2" cellspacing="0" cellpadding="2" width="60%" align="center"
|bgcolor = "#376091"|<font color="#FFFFFF">'''Rank'''</font>
|bgcolor = "#376091"|<font color="#FFFFFF">'''Restraint'''</font>
|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''1-2 years'''</font>
|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''3-4 Years'''</font>
|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''5-7 years'''</font>
|-
|align = "center" bgcolor = "#C5D9F1"|1
|bgcolor = "#C5D9F1"|Slow Adoption Rate of New Technology
|align = "center" bgcolor = "#C5D9F1"|High
|align = "center" bgcolor = "#C5D9F1"|High
|align = "center" bgcolor = "#C5D9F1"|High
|-
|align = "center"|2
|Declining Prices of competing technologies
|align = "center"|High
|align = "center"|High
|align = "center"|High
|-
|align = "center" bgcolor = "#C5D9F1"|3
|bgcolor = "#C5D9F1"|High cost of products
|align = "center" bgcolor = "#C5D9F1"|High
|align = "center" bgcolor = "#C5D9F1"|High
|align = "center" bgcolor = "#C5D9F1"|Medium
|-
|}<br clear="all">
'''Slow Adoption Rate of New Technology'''
* The adoption rate of OLED Technology is comparatively slower than the initial launch of LCD technology. Consumers are complacent with the current technologies it offers then a myriad o advantages and benefits.
* The largest issues foreseen are consumer perception, cost effectiveness of the product, ease of implementation and the ability of the service to provide true blended services
* As a result, there is a significant and vital gap between new product design to volume manufacturing in the OLED market
* Increasing costs and manufacturing complexity has hindered the adoption rate of OLED manufacturing equipment, especially for larger substrate sizes
* The growth of the OLED display market and, in turn equipment sales, will rely on increasing collaboration between material suppliers, technology enablers and equipment providers. Decreased time to market and focus on R&D will be the key to attaining the desired growth trajectory.
'''High Cost of Products'''
* The high cost of OLED display has hindered adoption rates. For Example, customers, while willing to pay a premium price for quality products, hedge until the product has reached mass adoption level. A manufacturing facility typically requires an investment of $ 1 Billion to 3 Billion.
* This has restrained the demand for OLED equipment. Equipment providers are still caught in a dilemma of balancing the high cost of technology development with affordable pricing for consumers.
* Careful adjustment of prices can help minimize the impact of this restraint. Pricing strategy is crucial for success for the overall OLED market.
'''Declining Prices of Competing Technologies'''
* The LCD market is continuing to witness strong demand despite the emergence of new products in the market.
* LCD Technology is transitioning t meet increasing demands for higher switching speeds, becoming more environmentally friendly by using LED backlighting, becoming sleeker and more compact, and having better resolution.
* The LCD and other existing technologies also offer consumers the ability to buy large screen displays. This had created major barriers for increasing the adoption rate for OLED manufacturing equipment.
==Cluster Analysis for TFT Display Mobile Phones==
