Changes
/* OLED Market Drivers & Restraints */
[[Image:OLED_Drivers_Restraints.JPG|center|900*533px|thumb|Forcefield Analysis of Market Drivers and Restraints for OLED Market (2011-2017)
, Source: [http://www.frost.com Frost & Sullivan]]]
===OLED Market Drivers===
{|border="2" cellspacing="0" cellpadding="2" width="80%"
|bgcolor = "#376091"|<font color="#FFFFFF">'''Rank'''</font>
|bgcolor = "#376091"|<font color="#FFFFFF">'''Driver'''</font>
|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''1-2 years'''</font>
|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''3-4 Years'''</font>
|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''5-7 years'''</font>
|-
|align = "center"|1
|Inherent Advantages of OLED Technology
|align = "center"|Medium
|align = "center"|High
|align = "center"|Very High
|-
|align = "center" bgcolor = "#C5D9F1"|2
|bgcolor = "#C5D9F1"|Increasing Demand for Green Products
|align = "center" bgcolor = "#C5D9F1"|Medium
|align = "center" bgcolor = "#C5D9F1"|High
|align = "center" bgcolor = "#C5D9F1"|High
|-
|align = "center"|3
|Increasing demand for OLED Display in Mobile Phones and Signage
|align = "center"|Medium
|align = "center"|Medium
|align = "center"|High
|-
|align = "center" bgcolor = "#C5D9F1"|4
|bgcolor = "#C5D9F1"|Rising Potential of OLED TV<nowiki>’</nowiki>s
|align = "center" bgcolor = "#C5D9F1"|Low
|align = "center" bgcolor = "#C5D9F1"|Medium
|align = "center" bgcolor = "#C5D9F1"|Medium
|-
|}
'''Inherent Advantages of OLED Technology'''
* OLED display offer sharper images and better contrast ratios, crisp colors and faster refresh rates compared to any existing display technology.
* OLED Technology also offers consumers better energy management as the whole system functions at optimal power and is of organic substrate.
* OLED displays are created by inserting thin organic films between two conductors and require no backlight; therefore, the displays are more compact and thinner.
* OLED displays, especially or television, are capable of offering viewers a viewing angle of 180 degrees
* As the benefits of OLED displays become more prominent, the demand for OLED manufacturing equipment is expected to increase in the next three to seven years.
'''Increasing Demand for Green Products'''
* The demand for lower power consumption , reduced material usage, and simplicity is expected to propel the OLED demand in the coming years
* The OLED manufacturing equipment market, however, is facing challenges due to its premium and manufacturing challenges. As Manufacturers realize the economies of scale, average selling price is expected to decline, further spurring demand.
* OLED TV market continues to evolve technologically and benefit from increasing demands for energy efficiency from consumers.
'''Increasing demand for OLED Displays in Mobile Phones and Signage'''
* Technology innovations, better functionalities and falling prices are expected to keep up the demand for OLED displays in mobile phones
* Mobile Phones accounted for over 82.0% of the Total OLED display market. With the success of mobile phones, such as the Galaxy, the demand for OLED displays for mobile applications is expected to increase
* The market is also expected to benefit from increasing demand for OLED displays used for signage
* These factors are expected to propel the sales of OLED during the medium and later part of the forecast period.
'''Rising Potential of OLED TVs'''
* The OLED market is yet to observe strong demand for TVs. High premium price and smaller display sizes are key restraints for customers. However, with increasing collaboration within the entire supply chain of the OLED market, the market is expected to experience gradual increase in attractive solutions. According to DisplaySearch, the OLED TV market is expected to generate revenue of $28 billion by 2017.
* The increasing momentum is expected to help commercialize the technology in the next five to seven years. Many display manufacturers have already set up dedicated manufacturing lines from Gen 3.5 to Gen 5.5.
* This is expected to propel OLED manufacturing equipment sales during the latter part of the forecasted period.
==Cluster Analysis for TFT Display Mobile Phones==
