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/* Methodology */
A three stage analysis was conducted:
[[Image:threestageanalysis4stageanalysis.jpg|center|500px]]
===1. Technology Overview===
A brief understanding of the technology behind the OLED displays forms the introduction to this report.
===2. Market Overview===
===23. Cluster Analysis===
Cluster Analysis was used to determine a class of mobile handsets that is most likely to use OLED displays. Cluster analysis is a technique used to assign objects to groups (called clusters), such that objects from the same cluster are ''more similar'' to each other than objects from different clusters. To determine the cluster, certain attributes of a handset like input mode, display size, camera resolution, etc. were considered.
===34. Bass Diffusion Model===
The Bass Diffusion Model was used to forecast the adoption of the OLED display mobile phones by consumers. The Bass Diffusion model is a quantitative tool that describes the process of how new products get adopted as an interaction between users and potential users. In this analysis, the model was employed to forecast the sales of a new product by utilizing historical sales data of analogous products from the same product category as well as from a diverse product category. The market penetration for mobiles with OLED displays is arrived at with result for both the proxies.
