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OLED Mobile Phones Market Research and Analysis Report

4,669 bytes added, 08:14, 8 September 2009
/* Conclusion */
The cluster analysis results and subsequent profiling of those clusters are summarized below:
{|border="2" cellspacing="0" cellpadding="4" width="100%"
|align = "center"|<font color="#262626">'''Clusters'''</font>
|align = "center"|<font color="#262626">'''Cell phones'''</font>
|align = "center"|<font color="#262626">'''Profile'''</font>
|-
|align = "center" bgcolor = "#D3DFEE"|'''1'''
|align = "center" bgcolor = "#D3DFEE"|Apple iPhone, Samsung i910
|align = "justify" bgcolor = "#D3DFEE"|* Cluster 1 consists of high end cell phones<br>* Cell phones falling in this cluster are touch screen phones with large display size<br>* This is mainly targeting the premium market which is not price sensitive as the mobile phones in this cluster are priced high
|-
|align = "center"|'''2'''
|align = "center"|HTC P3470, HTC touch cruise, HTC touch diamond, HTC touch viva, HTC X7510, i780
|align = "justify"|* This cluster includes cell phones with moderate display size and having touch screen facility<br>* Cell phones in this cluster are in the price range of medium to high, so it is targeting the upper middle to high class.<br>* Almost all the mobile phones falling in this cluster are having WLAN facility indicating that this cluster target trendy class people and people who prefer online games and downloads on mobile phones
|-
|align = "center" bgcolor = "#D3DFEE"|'''3'''
|align = "center" bgcolor = "#D3DFEE"|Nokia 5320 express music, Nokia 5800 express music, Nokia 6124 classic, Nokia 6220 classic, Nokia E63, i200, i450, N6120, N78, N79, Pearl 8100
|align = "justify" bgcolor = "#D3DFEE"|* Mobile phones in this cluster are targeted at the middle class as these phones are of moderate price and normal input<br>* They have small display size and moderate camera resolution, which is in sync with their target market<br>* Average thickness
|-
|align = "center"|'''4'''
|align = "center"|E71, i550W, N5700, N73, N82, Blackberry 7130c/7130g
|align = "justify"|* This cluster consists of mobile phones having high camera resolution and normal input indicating that this cluster is for people who give high preference to clicking photographs on mobile phones<br>* They have small display size with most of them not having the WLAN facility, so this is for people who low on using the browsing facilities<br>* The target segment for this cluster is the middle class segment as the mobile phones are also moderately priced
|-
|align = "center" bgcolor = "#D3DFEE"|'''5'''
|align = "center" bgcolor = "#D3DFEE"|Curve 8310, Blackberry 8820, Curve 8300, Blackberry 8800, Blackberry bold 9000, Blackberry curve 8330
|align = "justify" bgcolor = "#D3DFEE"|* It includes mobile phones having input through qwerty and with average display size<br>* Target market is Business class people who prefer using email facility on mobiles<br>* The mobile phones are low on camera resolution<br>* All the mobiles in this cluster are high priced indicating that the targeted segment for this cluster is not price sensitive
|-
|}
{|border="2" cellspacing="0" cellpadding="4" width="100%"
|align = "center"|'''Clusters'''
|align = "center"|'''Cell phones'''
|align = "center"|'''Profile'''
|-
|align = "center" bgcolor = "#D3DFEE"|'''1'''
|align = "center" bgcolor = "#D3DFEE"|N6650, N95 8GB, E66, 6210 navi, N85
|bgcolor = "#D3DFEE"|* This cluster consists of medium to high priced mobile phones and is targeted at upper middle class<br>* These mobile phones have high camera resolution and normal keypad input<br>* All the mobiles in this cluster have average display size having 16M colors
|-
|align = "center"|'''2'''
|align = "center"|N96, N97
|* It includes mobile phones which are high priced and targeted at affluent people who are not price sensitive<br>* The mobile phones in this cluster are characterized by high camera resolution, big display size and moderate thickness<br>* WLAN facility and high graphic resolution in these mobile phones will attract people who prefer downloading and playing online games
|-
|align = "center" bgcolor = "#D3DFEE"|'''3'''
|align = "center" bgcolor = "#D3DFEE"|HTC dream
|bgcolor = "#D3DFEE"|* Mobile phones in this cluster are moderately priced and, targeted at the middle class and the upper middle class segment<br>* These phones have high thickness and high camera resolution<br>* These phones are WLAN enabled and have both qwerty keypad and touch screen input
|-
|align = "center"|'''4'''
|align = "center"|N76, N6290, N75, HTC shadow, E65, i620, N6110
|* This cluster consists of mobile phones with low camera resolution and mainly has normal keypad for input<br>* These phones have medium display size and medium to high thickness<br>* These are low to moderately priced phones targeted at the middle class segment
|-
|}
=== Prices for AMOLED screens===
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