Changes
==Executive Summary==
* The '''OLED'''(Organic Light-Emitting Diode) technology is rapidly evolving, and these improvements are changing the dynamics display screens in mobile phones, TVs, camera, etc. The report provides a technological overiew overview of OLEDS and includes comparisons with the rival technology of LCDs.
* This report analyses the market for OLED display mobile phones in terms of products, applications, market size and structure, competitive environment and technology, and determines its future prospects.
* The Statisticals tool statistical tools of Cluster Analysis cluster analysis and regression are used to determine the segments of smart-phones likely to adopt OLED displays* Bass Diffusion Model for adoption of new technologies is applied to forecast sales of OLED display based mobile phones. This forecast is arrived at by modeling the sales on the historical sales data of cerain certain proxy products. This data is graphically presented in the report.
* The study reveals that by 2012 cumulative sale of OLED based mobile phone is expected to reach 183 million units and details the trend of these sales over the years
===Selection of model===
Using the analysis, one cluster of smart-phones likely to move to OLED technology was identified for each of the two categories. For the next stage of the research - that of forecasting sales - would need the historical sales data of one particular model. For this purpose, '''Apple iPhone''' from the 2nd cluster of candy-bar phones was selected because of constraint of availabilty availability of sales data for other models like Blackberry, Nokia N96, HTC Dreamers etc.
===Detailed Analysis===
===Detailed Analysis===
The detailed modeling with a description of paramaters parameters and mathematical equations can be viewed here:<br>
[[Bass Diffusion Analysis for OLED display phones]]
===Detailed Analysis===
The detailed modeling with a description of paramaters parameters and mathematical equations can be viewed here:<br>
[[Bass Diffusion Analysis for OLED display phones]]
==Comparing projections==
Since disparate product categories had been used for the two forecasts,the two were compared to cross validate the results [[media:Bass-Model_OLED_comparison.xls|''<<excel sheet with calculations>>'']]<br>
:* '''Technological Innovations''' â Recent technologies like 3G and 4G emphasize more on data and video content.
:* '''Online Gaming''' â Online gaming content is skyrockettingskyrocketing, which is evident from the fact that since November '07 to '08, this industry has witnessed YoY growth of 291% driven by the high end phone category, mainly the iPhone and Blackberry ( iPhone owners accounted for 14% of mobile game downloaders in November '08 ) <br> <br>
[[Image:Mobile Game.jpg|thumb|center|700px|[http://seekingalpha.com/article/117916-online-mobile-games-surge-as-frugal-gamers-seek-freebies Source: Seekingalpha]]]
Major inferences :
:'''1. Consumers' emphasis on viewing is fast becoming a major factor for today's mobile industry.'''
| width=40% valign=top | [[Image:Samsung.jpg|thumb|center|200px|[http://www.att-phones.org/att-samsung-a877-phone-will-be-available.html Source: ATT Phones]]]
| width=60% valign=top | '''3. Samsung''' - '''Samsung A877''' features include a 3.2-inch WQVGA AMOLED touchscreen, a 3 megapixel camera, GPS, HSDPA and Bluetooth.And as well at it supports AT&Tâs 3G service.
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