Changes

A brief understanding of the technology behind the OLED screens displays forms the introduction to this report.

Cluster Analysis was used to determine a class of mobile handsets that is most likely to use OLED screensdisplays. Cluster analysis is a technique used to assign objects to groups (called clusters), such that objects from the same cluster are ''more similar'' to each other than objects from different clusters. To determine the cluster, certain attributes of a handset like input mode, display Sizesize, camera resolution, etc. were considered.

The Bass Diffusion Model was used to forecast the adoption of the OLED based mobiles display mobile phones by consumers. The Bass diffusion Diffusion model is a quantitative tool that describes the process of how new products get adopted as an interaction between users and potential users. In this analysis, the model was employed to forecast the sales of a new product by utilizing historical sales data of analogous products from the same product category as well as from a diverse product category. The market penetration for mobiles with OLED screens displays is arrived at with result for both the proxies.

{| class="wikitable" style="font-size:100%" border="1" cellpadding="5" cellspacing="0" width=10080%

| width=5040% valign=top | [[Image:Apple.jpg|thumb|center|200px|[http://www.appleiphoneapps.com/2009/03/next-iphone-to-have-oled-display-why-should-you-care/ Source: appleiphoneapps.com]]]| width=5060% valign=top | '''1. Apple iPhone''' - It’s nothing official at the moment, but word on the street is that Apple might have chosen a series of OLED displays for its next round of handsets. Such a move would certainly be in the best interests of battery life, as the iPhone isn’t noted for its battery capabilities. Considering the amount of new features that were announced in the iPhone 3.0 firmware update, it would be fairly practical to have a capacitive OLED display in the future.

| width=5040% valign=top | [[Image:Nokia.jpg|thumb|center|200px|[http://www.mobilephonereviews.org/category/nokia/ Source: Mobile Phone Reviews]]]

| width=5060% valign=top | '''2. Nokia''' - '''Nokia 6600''' Slide Mobile Phone is a 3G device with large OLED display and 3.2 megapixel camera. It has curved edges and with a weight of 110g is a bit heavy to hold. The 2.2” screen supports 16 million colors and comes with QVGA resolution. The dimensions of the phone are 90 x 45 x 14mm.

| width=5040% valign=top | [[Image:Samsung.jpg|thumb|center|200px|[http://www.att-phones.org/att-samsung-a877-phone-will-be-available.html Source: ATT Phones]]]

| width=5060% valign=top | '''3. Samsung''' - '''Samsung A877''' features include a 3.2-inch WQVGA AMOLED touchscreen, a 3 megapixel camera, GPS, HSDPA and Bluetooth.And as well at it supports AT&T’s 3G service.

| width=5040% valign=top | [[Image:Sony.jpg|thumb|center|200px|[http://www.itechnews.net/2008/01/08/sony-ericsson-z555-stylish-phone/ Source: Itechnews]]]| width=5060% valign=top | '''4. Sony''' - '''Sony Ericsson Z555''' features a 1.9-inch LCD display, an OLED 128×36 external display, a 1.3 Megapixel camera with 4x digital zoom.

| width=5040% valign=top | [[Image:LG Mobile.jpg|thumb|center|200px|[http://www.unwiredview.com/2008/02/20/lg-sh150a-gets-am-oled-display-with-26-million-colors-and-hd-support/ Source: Unwiredview]]]| width=5060% valign=top | '''5. LG''' - One of the first handsets to get the new AM OLED, is already advanced '''LG SH150''' DMB TV phone.

| width=5040% valign=top | [[Image:Motorola.jpg|thumb|center|200px|[http://www.itechnews.net/2007/10/12/motorola-u9-mobile-phone/ Source: Itechnews]]]| width=5060% valign=top | '''6. Motorola''' - The '''MOTO U9''' is a Quad-band phone with a 2-inch QVGA LCD display, a 1.45-inch secondary OLED display, integrated music player, Bluetooth, 25MB internal memory and a microSD card slot.