Changes
/* Market Drivers */
:* '''Mobile Internet''' - According to Nielsen Mobile, mobile internet in the US has reached ''40 million active users'' and is growing rapidly . Consumer video constitutes majority of this traffic.([http://www.marketingcharts.com/interactive/mobile-internet-users-60-more-likely-to-accept-mobile-advertising-6067/ Marketingchart.com])
:* '''Multimedia Applications''' – Increase in ''online video viewing'' will act as a major growth driver. Bigger screens alongwith coupled with greater visual clarity are expected to be preferred by this segment.
:* '''Technological Innovations''' – Recent technologies like 3G and 4G emphasize more on data and video content.
:* '''Online Gaming''' – Online gaming content is skyrocketting , which is evident from the fact that since November '07 to '08, this industry has witnessed YoY growth of 291% driven by the high end phone category, mainly the iPhone and Blackberry ( iPhone owners accounted for 14% of mobile game downloaders in November '08 ) <br> <br>
[[Image:Mobile Game.jpg|thumb|center|700px|[http://seekingalpha.com/article/117916-online-mobile-games-surge-as-frugal-gamers-seek-freebies Source: Seekingalpha]]]
:'''1. Consumers' emphasis on viewing is fast becoming a major factor for today's mobile industry.'''
:'''2. Use of OLEDs will enable mobile manufacturers to provide all these features in a better manner more effectively owing to its wide viewing angle, faster response time and higher contrast ratio.'''
===Market Constraints===
