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/* Investment Landscape */
==Executive Summary==
* The '''OLED''' (Organic Light-Emitting Diode) technology is rapidly evolving, and these improvements are changing the dynamics display screens in mobile phones, TVs, camera, etc. The report provides a technological overview of OLEDS OLEDs and includes comparisons with the rival technology of LCDs.
* This report analyses the '''Market for OLED display mobile phones''' in terms of products, applications, market size and structure, competitive environment and technology, and determines its future prospects.
* The statistical tools of '''Cluster Analysis''' and '''Regression''' are used to determine the segments of smart-phones likely to adopt OLED displays
* '''Bass Diffusion Model''' for adoption of new technologies is applied to forecast sales of OLED display based mobile phones. This forecast is arrived at by modeling the sales on the historical sales data of certain proxy products and is graphically presented in the report.
* The study reveals that by 2012 cumulative sale of OLED based mobile phone is expected to reach '''183 million units''' and details the trend of these sales over the years
==Research Objective==
===OLED Market: Revenue Overview===
* The Global OLED Display Market was estimated at '''$964 1,800 million''' for the year 2010.* The market stood at '''$884 1,102 million''' in the year 2009, and showed a growth of '''1163.3%''' for 2010.* The market is estimated to reach '''$16,428 934 million''' by the year 2013 [[Image:Global_OLED2014.JPG|center|760*401px|thumb|Global OLED Display Market: Revenue Forecasts 2003-2013 (in $million), Source: [http://www.marketresearch.com/Frost-Sullivan-v383/LCD-OLED-Manufacturing-Equipment-6172629/ LCD and OLED Manufacturing Equipment Market, Frost & Sullivan ]]]
[[Image:Global_OLED_revenue.JPG|center|760*401px|thumb|Global OLED Display Market: Revenue Forecasts 2004-2014 (in $million), Source: [http://www.pira-international.com/Sustained-Development-Efforts-to-Spur-Ten-Fold-Growth-of-OLEDs-Lighting-and-Displays-Market-by-2014.aspx pira-international ]]]
===OLED Market: Volume Overview===
, Source: [http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/quarterly_oled_shipment_and_forecast_report.asp Quarterly OLED Shipment and Forecast Report, DisplaySearch ]]]
===<span style="color:#C41E3A">Like this report?</span>OLED Market Share by Application===<p align="center"> * '''This is only a sample report with brief analysisMobile Handset application''' <br>'''Dolcera can provide a comprehensive report customized forecast to your needs'''</p>{|border="2" cellspacing="0" cellpadding="account for 84%, followed by NBPC at 6% and tablet PC at 4" align="center" "|style="background:lightgrey" align = "center" colspan = "3"|'''[mailto:info@dolcera% of 2011E total revenue.com <span style="color:#0047AB">Buy the customized report from Dolcera</span>]''' |-| align = "center"| [http://www.dolcera.com/website_prod/services/ip-patent-analytics-services Patent Analytics Services]|align = "center"| [http://www.dolcera.com/website_prod/services/business-research-services Market Research Services]|align = "center"| [http://www.dolcera.com/website_prod/tools/patent-dashboard Purchase Patent Dashboard]|-|align = "center"| [http://www.dolcera.com/website_prod/services/ip-patent-analytics-services/patent-search/patent-landscapes Patent Landscape Services]|align = "center"| [http://www.dolcera.com/website_prod/research-processes Dolcera Processes]|align = "center"| [http://www.dolcera.com/website_prod/industries Industry Focus]|-|align = "center"| [http://www.dolcera.com/website_prod/services/ip-patent-analytics-services/patent-search/patent-landscapes Patent Search Services]|align = "center"| [http://www.dolcera.com/website_prod/services/ip-patent-analytics-services/alerts-and-updates Patent Alerting Services]|align = "center"| [http://www.dolcera.com/website_prod/tools Dolcera Tools]|-|}<br>
The following chart illustrates the Global OLED Display total revenue: Market Share, for the year 2011E:
[[Image:OLED_app_revenue.jpg|center|760*401px|thumb|OLED Display Revenue: Market Share 20111E
, Source: [http://7economy.com/archives/6051 7economy]]]
==OLED Eco-System==
===OLED Market Drivers===
The following table illustrates the '''Impact Analysis of OLED Market Drivers ''' over a period of time:
{|border="2" cellspacing="0" cellpadding="2" width="60%" align="center"
|bgcolor = "#376091"|<font color="#FFFFFF">'''Rank'''</font>
* OLED displays, especially or television, are capable of offering viewers a viewing angle of 180 degrees
* As the benefits of OLED displays become more prominent, the demand for OLED manufacturing equipment is expected to increase in the next three to seven years.
'''Increasing Demand for Green Products'''
* The OLED manufacturing equipment market, however, is facing challenges due to its premium and manufacturing challenges. As Manufacturers realize the economies of scale, average selling price is expected to decline, further spurring demand.
* OLED TV market continues to evolve technologically and benefit from increasing demands for energy efficiency from consumers.
'''Increasing demand for OLED Displays in Mobile Phones and Signage'''
* The market is also expected to benefit from increasing demand for OLED displays used for signage
* These factors are expected to propel the sales of OLED during the medium and later part of the forecast period.
'''Rising Potential of OLED TVs'''
* The increasing momentum is expected to help commercialize the technology in the next five to seven years. Many display manufacturers have already set up dedicated manufacturing lines from Gen 3.5 to Gen 5.5.
* This is expected to propel OLED manufacturing equipment sales during the latter part of the forecasted period.
Source: [http://www.frost.com Frost & Sullivan]
===OLED Market Restraints===
The following table illustrates the '''Impact Analysis of OLED Market Restraints''' over a period of time:
{|border="2" cellspacing="0" cellpadding="2" width="60%" align="center"
|bgcolor = "#376091"|<font color="#FFFFFF">'''Rank'''</font>
|bgcolor = "#376091"|<font color="#FFFFFF">'''Restraint'''</font>
|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''1-2 years'''</font>
|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''3-4 Years'''</font>
|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''5-7 years'''</font>
|-
|align = "center" bgcolor = "#C5D9F1"|1
|bgcolor = "#C5D9F1"|Slow Adoption Rate of New Technology
|align = "center" bgcolor = "#C5D9F1"|High
|align = "center" bgcolor = "#C5D9F1"|High
|align = "center" bgcolor = "#C5D9F1"|High
|-
|align = "center"|2
|Declining Prices of competing technologies
|align = "center"|High
|align = "center"|High
|align = "center"|High
|-
|align = "center" bgcolor = "#C5D9F1"|3
|bgcolor = "#C5D9F1"|High cost of products
|align = "center" bgcolor = "#C5D9F1"|High
|align = "center" bgcolor = "#C5D9F1"|High
|align = "center" bgcolor = "#C5D9F1"|Medium
|-
|}<br clear="all">
'''Slow Adoption Rate of New Technology'''
* The adoption rate of OLED Technology is comparatively slower than the initial launch of LCD technology. Consumers are complacent with the current technologies it offers then a myriad o advantages and benefits.
* The largest issues foreseen are consumer perception, cost effectiveness of the product, ease of implementation and the ability of the service to provide true blended services
* As a result, there is a significant and vital gap between new product design to volume manufacturing in the OLED market
* Increasing costs and manufacturing complexity has hindered the adoption rate of OLED manufacturing equipment, especially for larger substrate sizes
* The growth of the OLED display market and, in turn equipment sales, will rely on increasing collaboration between material suppliers, technology enablers and equipment providers. Decreased time to market and focus on R&D will be the key to attaining the desired growth trajectory.
'''High Cost of Products'''
* The high cost of OLED display has hindered adoption rates. For Example, customers, while willing to pay a premium price for quality products, hedge until the product has reached mass adoption level. A manufacturing facility typically requires an investment of $ 1 Billion to 3 Billion.
* This has restrained the demand for OLED equipment. Equipment providers are still caught in a dilemma of balancing the high cost of technology development with affordable pricing for consumers.
* Careful adjustment of prices can help minimize the impact of this restraint. Pricing strategy is crucial for success for the overall OLED market.
'''Declining Prices of Competing Technologies'''
* The LCD market is continuing to witness strong demand despite the emergence of new products in the market.
* LCD Technology is transitioning t meet increasing demands for higher switching speeds, becoming more environmentally friendly by using LED backlighting, becoming sleeker and more compact, and having better resolution.
* The LCD and other existing technologies also offer consumers the ability to buy large screen displays. This had created major barriers for increasing the adoption rate for OLED manufacturing equipment.
Source: [http://www.frost.com Frost & Sullivan]
==Investment Landscape==
The Investment Landscape in the OLED Market is illustrated in the following links:
# [[Mergers & Acquisitions Landscape]]
# [[Partnerships Landscape]]
# [[Private Equity & Venture Capital Landscape]]
==Cluster Analysis for TFT Display Mobile Phones==
|}
==Bass Diffusion Analysis==
:* This validates the forecast
==Sneak Preview of some models using OLED technology==
{| class="wikitable" style="font-size:100%" border="1" cellpadding="5" cellspacing="0" width=80%
