Changes
/* Investment Landscape */
==Executive Summary==
* The '''OLED'''(Organic Light-Emitting Diode) technology is rapidly evolving, and these improvements are changing the dynamics display screens in mobile phones, TVs, camera, etc. The report provides a technological overview of OLEDS OLEDs and includes comparisons with the rival technology of LCDs. * This report analyses the market '''Market for OLED display mobile phones ''' in terms of products, applications, market size and structure, competitive environment and technology, and determines its future prospects.* The statistical tools of cluster analysis '''Cluster Analysis''' and regression '''Regression''' are used to determine the segments of smart-phones likely to adopt OLED displays* '''Bass Diffusion Model ''' for adoption of new technologies is applied to forecast sales of OLED display based mobile phones. This forecast is arrived at by modeling the sales on the historical sales data of certain proxy products. This data and is graphically presented in the report.* The study reveals that by 2012 cumulative sale of OLED based mobile phone is expected to reach '''183 million units ''' and details the trend of these sales over the years
==Research Objective==
* To estimate the market provide a '''Technology Overview''' for OLED Mobile Phones* To provide a '''Market Overview''' for OLED Mobile Phones* To provide a '''Market Estimate''' for OLED mobile phones.Mobile Phones* To forecast the adoption rate '''Adoption Rate''' of OLED mobile phones.Mobile Phones
==Research Methodology==
A three '''four stage analysis ''' was conducted:
[[Image:threestageanalysis4stageanalysis.jpg|center|500px]]
===1. Technology Overview===
A brief understanding of the technology Technology behind the OLED displays forms the introduction to this report. ===Market Overview=== A detailed overview of the OLED Technology forms the basis of the Analysis performed using Base Diffusion Model.
===2. Cluster Analysis===
Cluster Analysis was used to determine a class of mobile handsets that is most likely to use OLED displays. Cluster analysis is a technique used to assign objects to groups (called clusters), such that objects from the same cluster are ''more similar'' to each other than objects from different clusters. To determine the cluster, certain attributes of a handset like input mode, display size, camera resolution, etc. were considered.
===3. Bass Diffusion Model===
The Bass Diffusion Model was used to forecast the adoption of the OLED display mobile phones by consumers. The Bass Diffusion model is a quantitative tool that describes the process of how new products get adopted as an interaction between users and potential users. In this analysis, the model was employed to forecast the sales of a new product by utilizing historical sales data of analogous products from the same product category as well as from a diverse product category. The market penetration for mobiles with OLED displays is arrived at with result for both the proxies.
==OLED Mobile Phone Display: Technology - An Overview==
'''OLED (Organic Light Emitting Diodes)''' is a flat display technology, made by placing a series of organic thin films between two conductors. On applying an electric current, a bright light is emitted. OLEDs use organic semiconductor material instead of inorganic semiconductor material used in conventional Light Emitting Diodes (LEDs). Through a process called electrophosphorescence, OLEDs emit light in the presence of an electric current. Like any other diode, OLEDs permit electric current to pass only in one direction. Unlike diodes made from inorganic semiconductors, OLEDs are very flexible because they are only '''100 to 500 nanometers''' thick - the human hair is 200 times thicker than it. As a result, OLED screens are very flexible and can be made in very large sheets. OLEDs use lesser energy than LEDs as well.
===OLED ConstructionMobile Phone Display Types ===There are two types of display technologies which are used in mobile phones:# Liquid Crystal Display (LCD)# Organic Light-Emitting Diode (OLED)
Recent developments in LCD are Super LCD (S-LCD) and IPS (In-Plane Switching technology) Panel. IPS technology is used in Apple’s Retina display and LG’s NOVA display. OLED technology includes developments such as Super AMOLED, Super AMOLED Plus and ClearBlack.
=== Difference between LCD and OLED ===
The LCD uses light modulating properties of liquid crystals (LCs). The liquid crystals do not emit light directly. So, a light source is needed for proper viewing. The OLED uses organic compounds that illuminate when exposed to electric currents. Hence, a backlight is not required for OLEDs. This makes OLED displays thinner than LCD displays.
==== Difference between AMOLED and AMLCD ====
{|border="2" cellspacing="0" cellpadding="2" width="90%" align="center"
|bgcolor = "#4F81BD"|<font color="#FFFFFF">'''Properties'''</font>
|bgcolor = "#4F81BD"|<font color="#FFFFFF">'''AM OLED'''</font>
|bgcolor = "#4F81BD"|<font color="#FFFFFF">'''AM LCD'''</font>
|-
|'''Thickness/Weight'''
|Thinner, best is 0.05 mm; lighter
|Thicker, best is 0.8 mm; heavier
|-
|bgcolor = "#C5D9F1"|'''Diagonal Size'''
|bgcolor = "#C5D9F1"|Limited to small and medium sizes; largest demo is around 40"
|bgcolor = "#C5D9F1"|Can be manufactured larger; largest demo is <nowiki>~</nowiki>100"
|-
|'''Viewing Angle'''
|Up to 180 degrees
|Narrower, depends on liquid crystal type
|-
|bgcolor = "#C5D9F1"|'''Color Gamut'''
|bgcolor = "#C5D9F1"|<nowiki>></nowiki>100% NTSC (top emission), around 70% NTSC (bottom); high at all gray levels
|bgcolor = "#C5D9F1"|Around 70%, up to 100% NTSC (LED backlight and new color filter); falls at low gray levels
|-
|'''Color Reproduction'''
|Better; gamut independent of view angle
|Good; gamut changes with viewing angle
|-
|bgcolor = "#C5D9F1"|'''Resolution'''
|bgcolor = "#C5D9F1"|Lower; 308 dpi (SM), 202 dpi (polymer)
|bgcolor = "#C5D9F1"|Higher; best is 498 dpi
|-
|'''Response Time'''
|Faster, nanoseconds. No motion blur, good for 3D
|Slower, milliseconds
|-
|bgcolor = "#C5D9F1"|'''Contrast Ratio'''
|bgcolor = "#C5D9F1"|Higher
|bgcolor = "#C5D9F1"|Lower
|-
|'''Sunlight Readability'''
|Better than transmissive LCD, worse than transflective LCD
|Ok if transflective
|-
|bgcolor = "#C5D9F1"|'''Operating Temperature'''
|bgcolor = "#C5D9F1"|Range is larger, can operate at low temps like -40°C
|bgcolor = "#C5D9F1"|Range is smaller, lowest temp is -10°C
|-
|'''Power Consumption'''
|Lower at typical video content, when around 30% of pixels are on
|Higher at typical video content
|-
|bgcolor = "#C5D9F1"|'''Lifetime'''
|bgcolor = "#C5D9F1"|Shorter, 5K to 30K hour, but improving
|bgcolor = "#C5D9F1"|Much longer, above 50K hour
|-
|'''Manufacturing Investment'''
|Lower, but lack of standards keeps the investment only slightly lower
|Higher
|-
|bgcolor = "#C5D9F1"|'''Production Cost'''
|bgcolor = "#C5D9F1"|Expensive; low yield and complex structure, potential to be low cost
|bgcolor = "#C5D9F1"|Cheaper than AMOLED
|-
|align = "center" colspan = "3"|'''[http://www.displaysearch.com/ Source: DisplaySearch]'''
|-
|}<br clear="all">
==== OLED Construction ====
An OLED can be made of a single layer of organic material but multiple layers increase efficiency and effectiveness. A typical OLED is comprised of five layers of material:
{|border="2" cellspacing="0" cellpadding="4" width="75%" align="center"
|-
|bgcolor = "#4F81BD"|<font color="#FFFFFF">'''Layer'''</font>
|bgcolor = "#4F81BD"|<font color="#FFFFFF">'''Description'''</font>
|-
|bgcolor = "#DBE5F1"|'''Substrate layer'''
|bgcolor = "#DBE5F1"|This layer supports the OLED and is made of clear plastic, glass, foil or other materials.
|-
|bgcolor = "#B8CCE4"|'''Anode layer'''
|bgcolor = "#B8CCE4"|The anode layer is transparent and is positively charged. When an electric current is applied, this layer attracts electrons as they flow through the OLED. As with a LED, the anode forms "holes" onto which electrons fall.
|-
|bgcolor = "#DBE5F1"|'''Conducting layer'''
|bgcolor = "#DBE5F1"|This layer is made of organic plastic material and transports the "holes" from the anode layer.
|-
|bgcolor = "#B8CCE4"|'''Emissive layer'''
|bgcolor = "#B8CCE4"|This layer transports electrons from the cathode. It is also made of organic plastic molecules but there are different from those in the conducting layer. This is the layer that determines the color of the light emitted.
|-
|bgcolor = "#DBE5F1"|'''Cathode layer'''
|bgcolor = "#DBE5F1"|This layer injects electrons into the OLED when an electric current is applied. Depending on the OLED and the color effect desired, this layer may or may not be transparent.
|-
|}
[[Imageimage:OLED structoledstructure.jpg|thumb|center|850px406*365px|thumb|Source: [http://electronics.howstuffworks.com/oled1.htm Source: How Stuff Works]]]
====Types of OLED Construction ====OLEDs can be constructed in a variety of ways to serve a variety of functions. While each type of constructionuses the layers described previously, the manner in which each layer is built alters the way the OLED functions. The six most common types of OLEDs are as follows:{|border="2" cellspacing="0" cellpadding="4" width="75%" align="center"|-|bgcolor = "#4F81BD"|<font color="#FFFFFF">'''Type'''</font>|bgcolor = "#4F81BD"|<font color="#FFFFFF">'''Description'''</font>|-|bgcolor = "#DBE5F1" rowspan = "2"|'''Passive-Matrix OLED'''|bgcolor = "#DBE5F1"|Anode and cathode laid perpendicular to each other|-|bgcolor = "#DBE5F1"|PM OLEDs are easy to make and display text and icons very effectively, particularly in small 2-inch to 3-inch screens|-|bgcolor = "#B8CCE4" rowspan = "2"|'''Active-Matrix OLED'''|bgcolor = "#B8CCE4"|AM OLEDs are constructed with continuous film materials|-|bgcolor = "#B8CCE4"|AM OLEDs use less energy than PM OLEDs and have faster refresh rates|-|bgcolor = "#DBE5F1" rowspan = "2"|'''Transparent OLED'''|bgcolor = "#DBE5F1"|Constructed with transparent materials for all five layers, a transparent OLED can be made as either a PM OLED or an AM OLED|-|bgcolor = "#DBE5F1"|Useful for heads-up display applications|-|bgcolor = "#B8CCE4" rowspan = "2"|'''Top-Emitting OLED'''|bgcolor = "#B8CCE4"|These types of OLEDs use an opaque or reflective substrate that is useful for smart card applications|-|bgcolor = "#B8CCE4"|Best suited for an active-matrix design|-|bgcolor = "#DBE5F1" rowspan = "2"|'''Foldable OLED'''|bgcolor = "#DBE5F1"|The substrate of this type of OLED is very flexible, allowing the OLED to be folded or rolled up|-|bgcolor = "#DBE5F1"|Because of their flexibility, foldable OLEDs could be attached to fabrics with a variety of applications|-|bgcolor = "#B8CCE4" rowspan = "2"|'''White OLED'''|bgcolor ="#B8CCE4"|These OLEDs emit white light that is brighter, more uniform and more energy efficient than that emitted by fluorescent lights|-|bgcolor ="#B8CCE4"|Potential to replace incandescent and fluorescent lighting in commercial industrial, and residential applications|-|}
==== Advantages and Disadvantages ====
{|border="2" cellspacing="0" cellpadding="4" width="75%" align="center"
|-
|align = "center" bgcolor = "#DBE5F1" rowspan = "3"|'''Advantages of OLED over LCD'''
|bgcolor = "#DBE5F1"|As there is no backlighting, OLED displays offer deeper black levels than LCD displays
|-
|bgcolor = "#DBE5F1"|OLED displays have better contrast ratios
|-
|bgcolor = "#DBE5F1"|Viewing angles offered by OLEDs is more than that offered by LCDs
|-
|align = "center" bgcolor = "#B8CCE4" rowspan = "3"|'''Disadvantages of OLED over LCD'''
|bgcolor = "#B8CCE4"|Brightness levels of OLED display is less than that of LCD
|-
|bgcolor = "#B8CCE4"|Color in OLED displays are often oversaturated
|-
|bgcolor = "#B8CCE4"|The red, green and blue sub-pixels deteriorate and lose efficiency at different rates, thus color consistency worsens over time
|-
|}
===Applications of OLEDScreen Types in Mobile Phones ===The ten most prominent applications for OLEDs over the next eighteen months would be:{| classborder="wikitable2" stylecellspacing="font-size:90%0" bordercellpadding="14" cellpaddingwidth="575%" cellspacingalign="0center" width=100%
|-
| widthbgcolor =33% valign=top "#4F81BD"| <font color="#FFFFFF">'''TelevisionType''': [[Image:Television.jpg|thumb|center|200px|[http://www.techfresh.net/pre-order-sony-xel-1-oled-tv-right-now</ Source: Techfresh.net]]] font>| widthbgcolor =33% valign=top "#4F81BD"| '''Cell phone''': [[Image:Mobile.jpg|thumb|center|150px|[http://justamp.blogspot.com/2007/06/blank-customizable-oled-phone.html Source: Justamp.com]]]| width<font color=34% valign=top | "#FFFFFF">'''Video CameraDescription''': [[Image:Camcorder.jpg|thumb|center|200px|[http://www.image-acquire.com</kodak-oled-wifi-digital-photo-frame-gets-a-price-cut Source: Image Acquire]]] font>
|-
|align = "justify" bgcolor = "#DBE5F1"|'''AMOLED'''
|align = "justify" bgcolor = "#DBE5F1"|AMOLED relies on a TFT backplane to switch individual pixels on and off. Active-matrix displays consume significantly less power than passive-matrix counterparts. This makes them well-suited for mobile devices. AMOLED displays are manufactured by printing electroluminescent materials onto a substrate. The relatively simplistic process suggests that OLEDs will ultimately become cheaper and easier to manufacture than LCDs. The creation of the substrate is the most difficult and expensive part of the process. Currently, AMOLED screens are limited in supply. Coupled with high demand, their availability is restricted and they are found in high-end smartphones.
|-
|align = "justify" bgcolor = "#B8CCE4"|'''Super AMOLED'''
|align = "justify" bgcolor = "#B8CCE4"|Super-AMOLED displays are AMOLED displays with an integrated touch function. The original AMOLED screens had reduced visibility in direct sunlight. The thickness of the touch sensor is less than 0.001mm in Super AMOLED displays. This allows the screen to provide better images and to have great visibility even in direct sunlight.
|-
|align = "justify" bgcolor = "#DBE5F1"|'''ClearBlack'''
|align = "justify" bgcolor = "#DBE5F1"|Nokia introduced a display similar to Samsung<nowiki>’</nowiki>s Super AMOLED known as the ClearBlack display. The ClearBlack display makes the screen more visible in direct sunlight. A polarized filter is added to the display. This allows the viewer to see through the screen<nowiki>’</nowiki>s reflection and view the images as they would appear under more ideal conditions.
|-
|bgcolor = "#B8CCE4"|'''Super AMOLED Plus'''
|align = "justify" bgcolor = "#B8CCE4"|The Super AMOLED Plus features a traditional three sub-pixels of equal proportion within one pixel. It has an increased sub-pixel count and density. As a result, the display is much crisper, especially when it comes to text. The tighter spacing between pixels also results in better visibility under direct sunlight. The displays are also thinner, brighter and more efficient (by 18%) than the old Super AMOLED displays.
|-
|}
=== Future OLED Mobile Screen Variations ===
{|border="2" cellspacing="0" cellpadding="4" width="75%" align="center"
|-
| widthbgcolor =33% valign=top "#4F81BD"| <font color="#FFFFFF">'''MP3Type''': [[Image:MP3.jpg</font>|thumbbgcolor = "#4F81BD"|center|200px|[http://ces.engadget.com/bloggers<font color="#FFFFFF">'''Description'''</joshuafont>|-topolsky/page/24/ Source: Engadget.com]]] | width=33% valignbgcolor =top "#DBE5F1"| '''Near EyeTransparent Displays''': [[Image:Near Eye.jpg|thumbalign = "justify" bgcolor = "#DBE5F1"|center|200px|[http://defense-updateTransparent OLEDs have only transparent components (substrate, cathode and anode) and, when turned off, are up to 85 percent as transparent as their substrate.com/features/duWhen a transparent OLED display is turned on, it allows light to pass in both directions. A transparent OLED display can be either active-3or passive-05/featurematrix. TDK began production of a see-through OLEDearlier this year.htm Source: Defense Update.com]]] | width=34% valign-|bgcolor =top "#B8CCE4"| '''GamesFlexible Displays''': [[Image:Games.jpg|thumbalign = "justify" bgcolor = "#B8CCE4"|center|200px|[http://blogFlexible OLEDs have substrates made of very flexible metallic foils or plastics.360dgrsFlexible OLEDs are very lightweight and durable.nl/archives/category/technology Source: 360 degrees]]] Their use in devices such as cell phones and PDAs can reduce breakage, a major cause for return or repair. Samsung is readying flexible AMOLED displays for production next year.|-|}
==OLED Market Overview==
===OLED Market: Revenue Overview===
* The Global OLED Display Market was estimated at '''$1,800 million''' for the year 2010.
* The market stood at '''$1,102 million''' in the year 2009, and showed a growth of '''63.3%''' for 2010.
* The market is estimated to reach '''$6,934 million''' by the year 2014.
[[Image:Global_OLED_revenue.JPG|center|760*401px|thumb|Global OLED Display Market: Revenue Forecasts 2004-2014 (in $million), Source: [http://www.pira-international.com/Sustained-Development-Efforts-to-Spur-Ten-Fold-Growth-of-OLEDs-Lighting-and-Displays-Market-by-2014.aspx pira-international ]]]
===OLED Market: Volume Overview===
* The shipments of Organic Light-Emitting Diode (OLED) screens was estimated at '''100 million''' units in 2010
* The shipments of Organic Light-Emitting Diode (OLED) screens are set to rise to '''326.8 million''' units in 2015
* The market is going to be driven by booming demand for Active-Matrix (AM) displays for mobile handsets
* AM-OLED segment, which will boom to '''261.5 million''' units in 2015, up more than twelve fold from '''21.1 million''' in 2009
[[Image:Global_OLED_Volume.JPG|center|659*383px|thumb|Global OLED Display Shipment 2007-2015
(Millions of Unit), Source: [http://www.isuppli.com/Display-Materials-and-Systems/News/Pages/iSuppli-Issues-Fast-Facts-on-the-Display-Industry-for-SID-2010.aspx iSuppli ]]]
===Market Potential by Geography===
====OLED Market Potential by Geography====
The following chart illustrates the OLED Market Potential by Geography over the period 2004-2014:
{|align = "center"
|<gflash>1050 625 http://dolcera.com/upload/files/OLED_Geography.swf</gflash>
|-
| width=33% valign=top | '''Media Players'''} Source: [[Image:PMP.jpg|thumb|center|200px|[http://www.gayakumanicongrouponline.com/multimedia-devices/sony-nwz-x1060-fisrt-oled-pmp/ Source: gayakuman.com]]ICON Group International] | width ====33% valignAMOLED Market Potential by Geography=top | '''Digital Still Camera''': [[Image:DSC.jpg|thumb|center|200px|[http://blog.megapixel.net/blog/2008/03/new===The following chart illustrates the AMOLED Market Potential by Geography over the period 2004-samsung-dsc-with-oled-read.html Source2014: megapixel.net]]] {| widthalign =34% valign=top | '''Car Audio''': [[Image:Car Audio.jpg|thumb|"center"|200px|[<gflash>1050 625 http://www.slashphonedolcera.com/106upload/8824files/AMOLED_Geography_01.html Source: Slashphone.com]]]| width=50% valign=top | swf</gflash>
|-
|}
<br>
Source: [http://www.icongrouponline.com/ ICON Group International]
===OLED Market Share===
* '''Samsung Mobile''' leads the OLED Display Market with a market share of 43.2% as reported in 2010
* '''TDK''' is a distant 2nd with a market share of 17.5% and is closely followed by '''RiT Display''' with a share of 16.0%
The following chart illustrates the Global OLED Display total revenue: Market Share, for the year 2011E:[[Image:OLED_app_revenue.jpg|center|760*401px|thumb|OLED Display Revenue: Market Share 20111E, Source: [http://www.asdreports7economy.com/dataarchives/R01408-sample.pdf Source: asdreports.com6051 7economy]]]
==OLED Eco-System=<span style="colorThe following dashboard illustrates all the Companies in the OLED Eco-System:#C41E3A">Like this report?</span>===<p align="center"> '''This is only a sample report with brief analysis''' <br>'''Dolcera can provide a comprehensive report customized to your needs'''</p>{|border="2" cellspacing="0" cellpadding="4" align="center" "|style="background<gflash>900 425 http:lightgrey" align = "center" colspan = "3"|'''[mailto:info@//dolcera.com <span style="color:#0047AB">Buy the customized report from Dolcera/upload/files/OLED_Ecosystem.swf</spangflash>]'''
|-
| align = "center"| }Source: [http://www.dolceraoled-info.com/website_prod/services/ipOLED-patent-analytics-services Patent Analytics Servicesinfo.com]|align = "=OLED Market Drivers & Restraints== The following figure illustrates a '''Forcefield Analysis of Market Drivers and Restraint'''s for OLED Market (2011-2017):[[Image:OLED_Drivers_Restraints.JPG|center"| 900*533px|thumb|Forcefield Analysis of Market Drivers and Restraints for OLED Market (2011-2017), Source: [http://www.dolcerafrost.com/website_prod/services/business-research-services Market Research ServicesFrost & Sullivan]]] ===OLED Market Drivers===The following table illustrates the '''Impact Analysis of OLED Market Drivers''' over a period of time:{|border="2" cellspacing="0" cellpadding="2" width="60%" align = "center"| [http:bgcolor = "#376091"|<font color="#FFFFFF">'''Rank'''</font>|bgcolor = "#376091"|<font color="#FFFFFF">'''Driver'''</www.dolcera.comfont>|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''1-2 years'''</website_prodfont>|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''3-4 Years'''</tools/patentfont>|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''5-dashboard Purchase Patent Dashboard]7 years'''</font>
|-
|align = "center"| [http://www.dolcera.com/website_prod/services/ip-patent-analytics-services/patent-search/patent-landscapes Patent Landscape Services]1|Inherent Advantages of OLED Technology|align = "center"|Medium|align = "center"| [http://www.dolcera.com/website_prod/research-processes Dolcera Processes]High|align = "center"| [http://www.dolcera.com/website_prod/industries Industry Focus]Very High
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|align = "center" bgcolor = "#C5D9F1"| [http://www.dolcera.com/website_prod/services/ip-patent-analytics-services/patent-search/patent-landscapes Patent Search Services]2|bgcolor = "#C5D9F1"|Increasing Demand for Green Products|align = "center" bgcolor = "#C5D9F1"| [http://www.dolcera.com/website_prod/services/ip-patent-analytics-services/alerts-and-updates Patent Alerting Services]Medium|align = "center" bgcolor = "#C5D9F1"|High|align = "center" bgcolor = "#C5D9F1"| [http://www.dolcera.com/website_prod/tools Dolcera Tools]High
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|}align = "center"|3|Increasing demand for OLED Display in Mobile Phones and Signage|align = "center"|Medium|align = "center"|Medium|align = "center"|High|-|align = "center" bgcolor = "#C5D9F1"|4|bgcolor = "#C5D9F1"|Rising Potential of OLED TV<brnowiki>’</nowiki>s|align ="center" bgcolor ="#C5D9F1"|Low|align ="center" bgcolor = "#C5D9F1"|Medium|align = "center" bgcolor = "#C5D9F1"|Medium|-|}<br clear="all"> '''Inherent Advantages of OLED Technology''' * OLED display offer sharper images and better contrast ratios, crisp colors and faster refresh rates compared to any existing display technology.* OLED Technology also offers consumers better energy management as the whole system functions at optimal power and Disadvantages is of OLEDsorganic substrate.* OLED displays are created by inserting thin organic films between two conductors and require no backlight; therefore, the displays are more compact and thinner.* OLED displays, especially or television, are capable of offering viewers a viewing angle of 180 degrees* As the benefits of OLED displays become more prominent, the demand for OLED manufacturing equipment is expected to increase in the next three to seven years. '''Increasing Demand for Green Products''' * The demand for lower power consumption , reduced material usage, and simplicity is expected to propel the OLED demand in the coming years* The OLED manufacturing equipment market, however, is facing challenges due to its premium and manufacturing challenges. As Manufacturers realize the economies of scale, average selling price is expected to decline, further spurring demand.* OLED TV market continues to evolve technologically and benefit from increasing demands for energy efficiency from consumers. '''Increasing demand for OLED Displays in Mobile Phones and Signage''' * Technology innovations, better functionalities and falling prices are expected to keep up the demand for OLED displays in mobile phones* Mobile Phones accounted for over 82.0% of the Total OLED display market. With the success of mobile phones, such as the Galaxy, the demand for OLED displays for mobile applications is expected to increase* The market is also expected to benefit from increasing demand for OLED displays used for signage* These factors are expected to propel the sales of OLED during the medium and later part of the forecast period. '''Rising Potential of OLED TVs''' * The OLED market is yet to observe strong demand for TVs. High premium price and smaller display sizes are key restraints for customers. However, with increasing collaboration within the entire supply chain of the OLED market, the market is expected to experience gradual increase in attractive solutions. According to DisplaySearch, the OLED TV market is expected to generate revenue of $28 billion by 2017.* The increasing momentum is expected to help commercialize the technology in the next five to seven years. Many display manufacturers have already set up dedicated manufacturing lines from Gen 3.5 to Gen 5.5.* This is expected to propel OLED manufacturing equipment sales during the latter part of the forecasted period. Source: [http://www.frost.com Frost & Sullivan] ===OLED Market Restraints===The following table illustrates the '''Impact Analysis of OLED Market Restraints''' over a period of time:{|border="2" cellspacing="0" cellpadding="2" width="60%" align="center"|bgcolor = "#376091"|<font color="#FFFFFF">'''Rank'''</font>|bgcolor = "#376091"|<font color="#FFFFFF">'''Restraint'''</font>|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''1-2 years'''</font>|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''3-4 Years'''</font>|align = "center" bgcolor = "#376091"|<font color="#FFFFFF">'''5-7 years'''</font>|-|align = "center" bgcolor = "#C5D9F1"|1|bgcolor = "#C5D9F1"|Slow Adoption Rate of New Technology|align = "center" bgcolor = "#C5D9F1"|High|align = "center" bgcolor = "#C5D9F1"|High|align = "center" bgcolor = "#C5D9F1"|High|-|align = "center"|2|Declining Prices of competing technologies|align = "center"|High|align = "center"|High|align = "center"|High|-|align = "center" bgcolor = "#C5D9F1"|3|bgcolor = "#C5D9F1"|High cost of products|align = "center" bgcolor = "#C5D9F1"|High|align = "center" bgcolor = "#C5D9F1"|High|align = "center" bgcolor = "#C5D9F1"|Medium|-|}<br clear="all"> '''Slow Adoption Rate of New Technology''' * The adoption rate of OLED Technology is comparatively slower than the initial launch of LCD technology. Consumers are complacent with the current technologies it offers then a myriad o advantages and benefits.* The largest issues foreseen are consumer perception, cost effectiveness of the product, ease of implementation and the ability of the service to provide true blended services* As a result, there is a significant and vital gap between new product design to volume manufacturing in the OLED market* Increasing costs and manufacturing complexity has hindered the adoption rate of OLED manufacturing equipment, especially for larger substrate sizes* The growth of the OLED display market and, in turn equipment sales, will rely on increasing collaboration between material suppliers, technology enablers and equipment providers. Decreased time to market and focus on R&D will be the key to attaining the desired growth trajectory. '''High Cost of Products''' * The high cost of OLED display has hindered adoption rates. For Example, customers, while willing to pay a premium price for quality products, hedge until the product has reached mass adoption level. A manufacturing facility typically requires an investment of $ 1 Billion to 3 Billion.* This has restrained the demand for OLED equipment. Equipment providers are still caught in a dilemma of balancing the high cost of technology development with affordable pricing for consumers.* Careful adjustment of prices can help minimize the impact of this restraint. Pricing strategy is crucial for success for the overall OLED market. '''Declining Prices of Competing Technologies''' * The LCD market is continuing to witness strong demand despite the emergence of new products in the market.* LCD Technology is transitioning t meet increasing demands for higher switching speeds, becoming more environmentally friendly by using LED backlighting, becoming sleeker and more compact, and having better resolution.* The LCD and other existing technologies also offer consumers the ability to buy large screen displays. This had created major barriers for increasing the adoption rate for OLED manufacturing equipment. Source: [http://www.frost.com Frost & Sullivan]
==Investment Landscape==The Investment Landscape in the OLED Market is illustrated in the following links:# [[Image:ADV-DIS.jpg|thumb|center|600px|Mergers & Acquisitions Landscape]]# [http://www.researchandmarkets.com/reports/662059/global_and_china_oled_market_report_2007_2012.pdf Source: MarketResearch.com[Partnerships Landscape]]# [[Private Equity & Venture Capital Landscape]]
==Cluster Analysis for TFT Display Mobile Phones==
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==Bass Diffusion Analysis==
:* This validates the forecast
==Sneak Preview of some models using OLED technology==
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