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'''Summary''' * Statistical data are included for estimation of adoption This report analyzes the '''OLED''' (organic light-emitting diode) based mobile phone industry in terms of products, applications, market size and structure, competitive environment, technology and determines its future prospects. OLED technology is rapidly evolving, and these improvements are changing dynamics in mobile marketthe display selections. Many players using OLED in secondary display are now introducing new models with OLED primary display, particularly in smartphone category.  * The report covers the technological background of OLED. It also covers the '''''Cluster Analysis was ''''' performed on the existing TFT display mobile segment to identify and determines the segments that which are most likely to move into to OLED based mobile phones.  * '''''Bass Diffusion Model''''' is applied, in which analogous products are taken as LCD TV, Plasma Display TV and LCD monitor and the results are compared with the results from IPhone category.  * The study reveals that '''''by 2012 cumulative sale of OLED segmentbased mobile phone is expected to reach 183 mn units'''''. It also includes various graphs depicting the adoption rate of OLED based mobile phones.