Changes
* Companies consider Best and Preferred health class customers in the same segment as the premium charged is same for both these classes.
* Transamerica charges low premium across all categories of health classes. So we can say that they are trying to tap the major chunk of the market by competitive pricing strategy.
* Pruco (Prudential ) charges the lowest premium for nicotine patch users. Hence, it may be concluded that the company is aggressively trying to dominate this segment.
* AIG and Genworth charges least premium for Best and Preferred health class individuals falling under non-smoking category while they charge relatively higher premium for all the smoking sub-categories. This shows that these companies are targeting non-smoking category and are risk averse in nature.
==Objective==
* To perform sensitivity analysis and qualitatively determine the variation in monthly premium charged by the life insurance companies.
* To understand Life Insurance companies behavior towards the consumers of different segments which is based on gender and belonging to different health groups.
==Methodology==
:* '''Transamerica Life Insurance company'''([http://www.transamerica.com]):* '''American General Life company (AIGAIGAG)'''([http://www.aig.com]):* '''Prudential Financial (Pruco life insurance company)'''([http://www.prudential.com/]):* '''Genworth Financial (Genworth life insurance company)'''([http://www.genworth.com]):* '''(ING) Reliastar Life Insurance company''' ([http://www.ing-usa.com/])
