Changes
/* Assigneewise preferred skin whitening actives */
==Assigneewise preferred skin whitening actives==
[[Image:activesapreferred actives.jpg|200px|center|frame|thumb|<center>'''Skin-whitening actives vs Assignees'''</center>]]
'''Key Points'''
*P & G uses a novel sodium metabisulfite as skin whitening agent
*Kao and Kanebo prefers natural extract as whitening actives
==Assignee-wise adopted bioavailability enhancing strategies==
