Changes
/* Barriers to the adoption of cloud computing */
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==Primary research - Amazon Web Services==
In our primary research, we talked to an AWS executive to gain insights about how startups and enterprise companies are using cloud computing and, drivers and constraints for the same. Valuable insights have been summarized below:
===Startups===
[[Image:startups-cloudcloud1.jpg|thumb|center|800px]]
===Enterprise===
==Cloud computing applications in different industry segments==
===HospitalityPharmaceutical===Cloud computing is used in hospitality industry to provide* Disaster recover infrastructure for mission critical applications* For online reservation system* Purchase of a dedicated pool of computing resources and allocating them as needed* Facilitating in responding to real-time situations:'''e.g. Preferred Hotel Group is using Terremark's Enterprise cloud services'''[http://phx.corporate-ir.net/phoenix.zhtml?c=120545&p=irol-newsArticle&ID=1188913&highlight= Source: phx.corporate-ir.net]===Web applications===Cloud computing is used in various web applications such as Microsoft's Hotmail, Google's Gmail and YouTube, and Yahoo's Flickr photo-sharing service etc<BR>* Consumers run only their browsers on local computers* The rest of the software along with users' email messages, photos or videos are on remote machines the user can't see and doesn't have to know anything about it:'''e.g. Microsoft's Hotmail is using Azure (cloud computing platform from Microsoft) and Google's Gmail is using Google Apps'''* Google Docs - online versions of word processor and spreadsheet applications is also using cloud computing [http://www.htrends.com/trends-detail-sid-38187.html Source: www.htrends.com]===Consumer electronics===Cloud computing is being used in consumer electronics at various levels:* In Laptop computers for Wireless communication and access to the Internet* Laptops require minimum hardware to reduce cost and a internet connection* Gaming industry, that will allow iPhones and other thin-client devices to have really high-end graphics without having a big, expensive hot video card in them that draws battery life:'''e.g Netbook, a general purpose laptop, works on cloud computing and is available at a price of US$400 and some even in US$50-100 range.'''[http://www.htrends.com/trends-detail-sid-38187.html Source: www.htrends.com]===Retail===* Cloud services allow retailers to plan for demand peaks in online services dynamically without worrying about provisioning for high availability* Pay-as-you-model helps them save cost rather than paying for expensive hardware to meet these peaks while they are under used for the rest of the year* Increases productivity and help companies serve their customers better.:'''e.g. Amazon is using cloud computing for its online retail services'''[http://www.onwindows.com/Articles/Cloud-computing-for-retail/3447/Default.aspx Source: www.onwindows.com]===Financial Services===Cloud computing is used by financial services firms:* To Store and analyze large amount data related to stock market or historical data* Build and evaluate new risk analysis programs* Allows companies to bring application to the market quickly and deployed within a limited budget :'''e.g. NASDAQ Market Replay application uses Amazon's S3 cloud for data storage but the application part is not running in cloud presently. It has plans to develop future applications in Amazon's EC2.''' ==Cloud computing applications in pharmaceutical industries==
* Historically, most large pharmaceutical firms have run fully integrated vertical business models, doing all they can in-house and choosing to selectively outsource where appropriate
:* Scalable invoicing
* Protein engineers and informaticians at Pfizer’s Biotherapeutics and Bioinnovation Center faced the challenging task of antibody docking that presented enormous computational roadblocks.
:[http://www.bio-itworld.com/issues/2009/may-jun/antibody-docking-EC2.html Source: bio-itworld]
* Eli Lilly is using cloud computing services to support scientists with on-demand processing power and storage.
:[http://www.undertheradarblog.com/blog/eli-lilly-the-future-of-pharmaceutical-research-and-cloud-computing/ Source: undertheradarblog]
* Johnson and Johnson is seeking to complement its high performance grid architecture with cloud computing, mainly in the area of drug discovery modeling applications, according to Rick Franckowiak, director for systems engineering at the Pharmaceutical Research & Development IT organization at Johnson & Johnson.
:[http://www.fiercebiotechit.com/story/j-j-pharma-r-d-looks-skyward/2009-06-12 Source:fiercebiotechit]
* Indigo BioSystems Inc., a privately held company offering data management and automated analysis solutions for life science researchers with a focus on the pharmaceutical industry.
:[http://www.prdomain.com/companies/I/IBM/newsreleases/200921167686.htm Source: prdomain]
===Hospitality===
Cloud computing is used in hospitality industry to provide
* Disaster recover infrastructure for mission critical applications
* For online reservation system
* Purchase of a dedicated pool of computing resources and allocating them as needed
* Facilitating in responding to real-time situations
:'''e.g. Preferred Hotel Group is using Terremark's Enterprise cloud services'''
[http://phx.corporate-ir.net/phoenix.zhtml?c=120545&p=irol-newsArticle&ID=1188913&highlight= Source: phx.corporate-ir.net]
===Web applications===
Cloud computing is used in various web applications such as Microsoft's Hotmail, Google's Gmail and YouTube, and Yahoo's Flickr photo-sharing service etc<BR>
* Consumers run only their browsers on local computers
* The rest of the software along with users' email messages, photos or videos are on remote machines the user can't see and doesn't have to know anything about it
:'''e.g. Microsoft's Hotmail is using Azure (cloud computing platform from Microsoft) and Google's Gmail is using Google Apps'''
* Google Docs - online versions of word processor and spreadsheet applications is also using cloud computing
[http://www.htrends.com/trends-detail-sid-38187.html Source: www.htrends.com]
===Consumer electronics===
Cloud computing is being used in consumer electronics at various levels:
* In Laptop computers for Wireless communication and access to the Internet
* Laptops require minimum hardware to reduce cost and a internet connection
* Gaming industry, that will allow iPhones and other thin-client devices to have really high-end graphics without having a big, expensive hot video card in them that draws battery life
:'''e.g Netbook, a general purpose laptop, works on cloud computing and is available at a price of US$400 and some even in US$50-100 range.'''
[http://www.htrends.com/trends-detail-sid-38187.html Source: www.htrends.com]
===Retail===
* Cloud services allow retailers to plan for demand peaks in online services dynamically without worrying about provisioning for high availability
* Pay-as-you-model helps them save cost rather than paying for expensive hardware to meet these peaks while they are under used for the rest of the year
* Increases productivity and help companies serve their customers better.
:'''e.g. Amazon is using cloud computing for its online retail services'''
[http://www.onwindows.com/Articles/Cloud-computing-for-retail/3447/Default.aspx Source: www.onwindows.com]
===Financial Services===
Cloud computing is used by financial services firms:
* To Store and analyze large amount data related to stock market or historical data
* Build and evaluate new risk analysis programs
* Allows companies to bring application to the market quickly and deployed within a limited budget
:'''e.g. NASDAQ Market Replay application uses Amazon's S3 cloud for data storage but the application part is not running in cloud presently. It has plans to develop future applications in Amazon's EC2.'''
==Companies using cloud computing==
[[Image:barriers-cloud.jpg|thumb|center|800px|[http://gigaom.com/2008/07/01/10-reasons-enterprises-arent-ready-to-trust-the-cloud/ Source: gigaom]]]
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