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/* Barriers to the adoption of cloud computing */
==Market overview==
[[Image:cloud services-worldwide.jpg|thumb|center|500px|[http://www.lesechos.fr/medias/2009/0519//300350239.pdf Source: Gartner report]]]
[[Image:company-cloud technology.jpg|thumb|center|800px|[http://blogs.zdnet.com/forrester/ Source: blogs.znet.com]]]
[[Image:revenue-cloud services.jpg|thumb|center|500px|[http://www.lesechos.fr/medias/2009/0519//300350239.pdf Source: Gartner report]]]
[[Image:service revenue breakup.jpg|thumb|center|500px|[http://www.lesechos.fr/medias/2009/0519//300350239.pdf Source: Gartner report]]]
[[Image:pros n cons.jpg|thumb|center|500px|[http://blogs.znet.com/Hinchcliffe Source: blogs.znet.com]]]
===Key drivers of cloud computing===
[[Image:drivers-cloud.jpg|thumb|center|800px|[http://srtsolutions.com/blogs/billwagner/archive/2009/06/19/reflections-on-executive-briefing-event-cloud-amp-ria.aspx Source: srtsolutions]]]
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==Primary research - Amazon Web Services==
In our primary research, we talked to an AWS executive to gain insights about how startups and enterprise companies are using cloud computing and, drivers and constraints for the same. Valuable insights have been summarized below:
===Startups===
[[Image:startups-cloud1.jpg|thumb|center|800px]]
===Enterprise===
[[Image:enterprise.jpg|thumb|center|800px]]
==Cloud computing comparison of different vendors==
It is the delta of effort in terms of skills, abilities, experience and technology that the cloud adopter needs to deliver a functional service to their own “End Users”. This will be potentially a major area of cost to the cloud adopters. But it's also the delta of opportunity in terms of 'room' to innovate.
===Hospitality===
* Allows companies to bring application to the market quickly and deployed within a limited budget
:'''e.g. NASDAQ Market Replay application uses Amazon's S3 cloud for data storage but the application part is not running in cloud presently. It has plans to develop future applications in Amazon's EC2.'''
==Companies using cloud computing==
===ESPN===
[[image:espn-cloud.jpg|thumb|center|600px800px|[http://www.opencrowd.com/assets/pdf/opencrowd-ec2.pdf Source: opencrowd]]]
===Hasbro===
[[image:hasbro-cloud.jpg|thumb|center|600px800px|[http://aws.amazon.com/solutions/case-studies/digitaria/ Source: aws.amazon.com]]]
===Chicago===
[[image:chicago-cloud.jpg|thumb|center|600px800px|[http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/06-16-2009/0005045062&EDATE= Source: news.prnewswire]]]
===Cybernet Slash Support (CSS)===
[[image:css-cloud.jpg|thumb|center|600px800px|[http://cssinnovations.blogspot.com/2008/07/yet-another-ec2-experience-cybernet.html Source: cssinnovations.blogspot]]]
===Intuit===
[[image:intuit-cloud.jpg|thumb|center|600px800px|[http://www.soasta.com/successstories/index.html Source: soasta.com]]]
===Activision===
[[image:activision-cloud.jpg|thumb|center|600px800px|[http://www.soasta.com/successstories/index.html Source: soasta.com]]]
==Cloud computing in online photo sharing==
[http://highscalability.com/flickr-architecture Source:highscalability.com]
==Barriers to the adoption of cloud computing==
[[Image:barriers-cloud.jpg|thumb|center|800px|[http://gigaom.com/2008/07/01/10-reasons-enterprises-arent-ready-to-trust-the-cloud/ Source: gigaom]]]
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