==Market overview==
'''===Cloud services provided worldwide are:'''<BR>===
[[Image:cloud services-worldwide.jpg|thumb|center|500px|[http://www.lesechos.fr/medias/2009/0519//300350239.pdf Source: Gartner report]]]
'''===Companies providing cloud computing technology'''===
[[Image:company-cloud technology.jpg|thumb|center|800px|[http://blogs.zdnet.com/forrester/ Source: blogs.znet.com]]]
'''===Y-on-Y revenue from cloud services'''===
[[Image:revenue-cloud services.jpg|thumb|center|500px|[http://www.lesechos.fr/medias/2009/0519//300350239.pdf Source: Gartner report]]]
'''===Cloud services - revenue breakup'''===
[[Image:service revenue breakup.jpg|thumb|center|500px|[http://www.lesechos.fr/medias/2009/0519//300350239.pdf Source: Gartner report]]]
'''===Pros and cons of cloud computing'''===
[[Image:pros n cons.jpg|thumb|center|500px|[http://blogs.znet.com/Hinchcliffe Source: blogs.znet.com]]]
===Key drivers of cloud computing===
[[Image:drivers-cloud.jpg|thumb|center|800px|[http://srtsolutions.com/blogs/billwagner/archive/2009/06/19/reflections-on-executive-briefing-event-cloud-amp-ria.aspx Source: srtsolutions]]]
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==Primary research - Amazon Web Services==
In our primary research, we talked to an AWS executive to gain insights about how startups and enterprise companies are using cloud computing and, drivers and constraints for the same. Valuable insights have been summarized below:
===Startups===
[[Image:startups-cloud1.jpg|thumb|center|800px]]
===Enterprise===
[[Image:enterprise.jpg|thumb|center|800px]]
==Cloud computing comparison of different vendors==
It is the delta of effort in terms of skills, abilities, experience and technology that the cloud adopter needs to deliver a functional service to their own “End Users”. This will be potentially a major area of cost to the cloud adopters. But it's also the delta of opportunity in terms of 'room' to innovate.
==Cloud Adoption Strategy==
Some of the steps which need to be followed in order to identify the relevant business scenario for leveraging cloud are:
[[Image:cloud-adoption-strategy.jpg|center|600px]]
1. '''Access:'''::a. Application portfolio to identify core and non-core ==Cloud computing applicationsin different industry segments==::b. Map the scenarios relevant for cloud adoption::c. Identify business processes which are more suitable for cloud adoption::d. Evaluate the cloud vendors for strategic and tactical use scenarios===Pharmaceutical===
2. '''Validate:'''::a. Justify the cost benefits and * Historically, most large pharmaceutical firms have run fully integrated vertical business case::b. Perform pilots models, doing all they can in-house and proof of concepts choosing to identify functional gaps and assess user experienceselectively outsource where appropriate
3. '''Technology:'''::a. Changes * Firms now seek to be done on reduce the organizations policies time and procedures::b. Governance cost through sharing an integrated platform which is cheaper, less time consuming, and operations::c. Standardization across various cloud projectsmore supportive of a networked business model
4. '''Execute* Pharma companies exploring cloud computing have reported positive experiences through:'''* Easier implementation::a. Migration and Integration* More computational transparency::b. Co* A clear-existence and switchover planningcut IP policy[http://www.infosys.com/cloud-computing/white-papers/realizing-value-proposition.pdf Source: www.infosys.com]* Scalable invoicing
==Cloud '''Pfizer''' * Protein engineers and informaticians at Pfizer’s Biotherapeutics and Bioinnovation Center faced the challenging task of antibody docking that presented enormous computational roadblocks.* Each antibody model requires the respectable models of the protein’s three-dimensional structure to be generated on Rosetta++ platform which carries out refinement of antibody docking.* Refinement involves small local perturbations around the binding site followed by evaluation with Rosetta’s energy function – an iterative process using 200-nodes cluster that requires a massive amount of computing applications in .* An array of Rosetta workers are spun up on Amazon’s EC2. The S3 stores inputs and outputs, SimpleDB tracks job meta-data, and the Simple Queue Service glues it all together with message passing and the entire process is completed overnight which previously took months.* Consequently, the research staff is focusing more on results without pushing their projects on back-shelf. :[http://www.bio-itworld.com/issues/2009/may-jun/antibody-docking-EC2.html Source: bio-itworld] '''Eli Lilly''' * Eli Lilly is using cloud computing services to support scientists with on-demand processing power and storage.* The firm uses Amazon Web Services and other cloud services to provide high-performance computing, as needed, to hundreds of its scientists.* Eli Lilly foresees the possibility of using cloud services from a half dozen different vendors and need for an “orchestration layer” that sits between Eli Lilly and the various cloud services.* It would comprise algorithms that determine the best cloud service for a particular job based on lowest cost, highest performance, or other requirement. Such an approach would make it possible for Eli Lilly and other users to write to a single API rather than many, while optimizing service usage.* The firm is also exploring the potential to use cloud computing for external collaboration between Eli Lilly and outside researchers. :[http://www.undertheradarblog.com/blog/eli-lilly-the-future-of-pharmaceutical-research-and-cloud-computing/ Source: undertheradarblog] '''Johnson and Johnson''' * Johnson and Johnson is seeking to complement its high performance grid architecture with cloud computing, mainly in the area of drug discovery modeling applications, according to Rick Franckowiak, director for systems engineering at the Pharmaceutical Research & Development IT organization at Johnson & Johnson. * Require enhanced computing and storage capabilities and address spike-type processing demand. :[http://www.fiercebiotechit.com/story/j-j-pharma-r-d-looks-skyward/2009-06-12 Source:fiercebiotechit] '''Indigo BioSystems Inc.''' * Indigo BioSystems Inc., a privately held company offering data management and automated analysis solutions for life science researchers with a focus on the pharmaceutical industry.* It has deployed IBM's Compute on Demand cloud services to provide clients with a highly secure, scalable and compliant environment for data exchange.* IBM’s cloud services has been able to meet the clients’ requirements for a scalable and globally accessible platform for data exchange alongwith the security and regulatory compliances of the pharmaceutical industry segments==. :[http://www.prdomain.com/companies/I/IBM/newsreleases/200921167686.htm Source: prdomain]
===Hospitality===
* Allows companies to bring application to the market quickly and deployed within a limited budget
:'''e.g. NASDAQ Market Replay application uses Amazon's S3 cloud for data storage but the application part is not running in cloud presently. It has plans to develop future applications in Amazon's EC2.'''
==Companies using cloud computing==
===The New York Times===
* The company decided to make all the ''public domain articles'' from 1851[[Image:NYtimes-1922 available free of chargecloud. * These articles are all in the form of images scanned from the original paper, all 11 million articles are available as images in PDF format.* It had been using Amazon S3 service and in late 2006 it begun playing with Amazon EC2.* The idea was to upload 4TB of source data into S3, write some code that would run on numerous EC2 instances to read the source data, create PDFs, and store the results back into S3.* S3 is used to serve the PDFs to the general public.:jpg|thumb|center|800px|[http://open.blogs.nytimes.com/2007/11/01/self-service-prorated-super-computing-fun/ Source: ope.blogs.nytimes]]]
===Major League Baseball===
* [[Image:MLB has baseball covered from pitch-by-pitch accounts of games to streaming audio and video plus news, schedules, statistics and morecloud.* The company needs additional capacity (memory and processors) when the ''playoffs'' and ''world series'' came around so that fans could chat about the playoff races and use it during the playoffs.* It is using Joyent service that provides hosting using virtual zones and virtual storage.* Soon after the world series is over MLB gets its capacity scaled down and pay for the utilization.:jpg|thumb|center|800px|[http://www.networkworld.com/news/2007/121007-your-take-mlb.html Source: networkworld]]]
===ESPN===
* For ''Perfect10 Bracket Challenge'' contest, ESPN needed to scale up its application while keeping the operational costs managable.* ESPN launched the contest using Amazon's EC2 [[image:espn-cloud infrastructure.* OpenCrowd designed and developed the scalable solution for the contest.* This helped ESPN to reduce their technology costs while increasing flexibility in their business.:jpg|thumb|center|800px|[http://www.opencrowd.com/assets/pdf/opencrowd-ec2.pdf Source: opencrowd]]]
===Hasbro===
* Hasbro, the mega producer of games and toys, introduced an ''online marketing campaign''.* The campaign web site allowed game[[image:hasbro-lovers worldwide to vote for their city to be included in the game’s new editioncloud.* Hasbro approached Digitaria for this, who used AWS and open source software to produce the site’s back-end infrastructure from a single Amazon EC2 image.* With this, they created and launched a new database, application server, caching server, and load balancer instances in much less time.:jpg|thumb|center|800px|[http://aws.amazon.com/solutions/case-studies/digitaria/ Source: aws.amazon.com]]]
===Chicago===
* West Monroe Partners has created and launched an innovative, interactive map to support the City of Chicago's ''annual Taste of Chicago'' event.* West Monroe Partners utilized Microsoft Silverlight and its Deep Zoom technology to deliver rich interactive applications for the Web.* Microsoft [[image:chicago-cloud platform Windows Azure is used to host the application.* Azure is also used to handle website's users load which provides equivalent capacity of 25 purchased servers, with no infrastructure investment required by the City of Chicago.:jpg|thumb|center|800px|[http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/06-16-2009/0005045062&EDATE= Source: news.prnewswire]]]
===Cybernet Slash Support (CSS)===
* In an initiative to reduce cost/time and improve productivity of its payroll system, CSS labs shifted its payroll system on EC2.* Earlier CSS ''payroll system'' took about 5 to 10 seconds to calculate a pay check per employee and approximately 6 hours for 4500 employees[[image:css-cloud.* Now running payroll on AWS, processing time has been reduced considerably from 5 hours to approximately 1 hour.* Payroll solution is now scalable as well to withstand increasing head count day by day.:jpg|thumb|center|800px|[http://cssinnovations.blogspot.com/2008/07/yet-another-ec2-experience-cybernet.html Source: cssinnovations.blogspot]]]
===Intuit===
* Intuit was keen on ensuring the TurboTax online site was able to support high continuous use, as well as surges in user traffic as tax day neared.* Intuit contacted SOASTA for the same and they used Amzon EC2 [[image:intuit-cloud service.* As a result TurboTax online site performed perfectly on tax day.:jpg|thumb|center|800px|[http://www.soasta.com/successstories/index.html Source: soasta.com]]]
===Activision===
* Activision prepared to launch the newest edition of its biggest selling game ''Guitar Hero III[[image: Legends of Rock'' Just before the holiday seasonactivision-cloud.* As the shopping season was approaching, the company had less time and lacked resources who could test the web site.* Activision used SOASTA CloudTest automated testing solution which runs on Amazon EC2.* Activision was able to implement the required changes in time to meet their marketing kickoff as a result the game ''Guita Hero III'' was named the best selling video game in a single calendar year.:jpg|thumb|center|800px|[http://www.soasta.com/successstories/index.html Source: soasta.com]]]
==Cloud computing in online photo sharing==
[http://highscalability.com/flickr-architecture Source:highscalability.com]
==Barriers to the adoption of cloud computing==
[[Image:barriers-cloud.jpg|thumb|center|800px|[http://gigaom.com/2008/07/01/10-reasons-enterprises-arent-ready-to-trust-the-cloud/ Source: gigaom]]]
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