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Cloud Computing

9,157 bytes added, 06:46, 6 August 2009
/* Barriers to the adoption of cloud computing */
==Market overview==
'''===Cloud services provided worldwide are:'''<BR>===
[[Image:cloud services-worldwide.jpg|thumb|center|500px|[http://www.lesechos.fr/medias/2009/0519//300350239.pdf Source: Gartner report]]]
'''===Companies providing cloud computing technology'''===
[[Image:company-cloud technology.jpg|thumb|center|800px|[http://blogs.zdnet.com/forrester/ Source: blogs.znet.com]]]
'''===Y-on-Y revenue from cloud services'''===
[[Image:revenue-cloud services.jpg|thumb|center|500px|[http://www.lesechos.fr/medias/2009/0519//300350239.pdf Source: Gartner report]]]
'''===Cloud services - revenue breakup'''===
[[Image:service revenue breakup.jpg|thumb|center|500px|[http://www.lesechos.fr/medias/2009/0519//300350239.pdf Source: Gartner report]]]
'''===Pros and cons of cloud computing'''=== 
[[Image:pros n cons.jpg|thumb|center|500px|[http://blogs.znet.com/Hinchcliffe Source: blogs.znet.com]]]
 
===Key drivers of cloud computing===
 
[[Image:drivers-cloud.jpg|thumb|center|800px|[http://srtsolutions.com/blogs/billwagner/archive/2009/06/19/reflections-on-executive-briefing-event-cloud-amp-ria.aspx Source: srtsolutions]]]
 
 
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==Primary research - Amazon Web Services==
In our primary research, we talked to an AWS executive to gain insights about how startups and enterprise companies are using cloud computing and, drivers and constraints for the same. Valuable insights have been summarized below:
 
===Startups===
 
[[Image:startups-cloud1.jpg|thumb|center|800px]]
 
===Enterprise===
 
[[Image:enterprise.jpg|thumb|center|800px]]
==Cloud computing comparison of different vendors==
|align = "center"|&nbsp;
|align = "center"|'''Amazon.com Inc.'''
|align = "center"|'''Microsoft'''
|align = "center"|'''GoGrid (ServePath LLC)'''
|align = "center"|'''Google'''
|align = "center" bgcolor = "#E6EED5"|'''Offerings'''
|align = "center" bgcolor = "#E6EED5"|EC2 (Elastic Compute Cloud) plus S3 (Simple Storage Service)
|align = "center" bgcolor = "#E6EED5"|Windows Azure
|align = "center" bgcolor = "#E6EED5"|GoGrid
|align = "center" bgcolor = "#E6EED5"|Google App Engine
|align = "center"|'''Provider<nowiki>’</nowiki>s Infrastructure'''
|Runs on Amazon.com<nowiki>’</nowiki>s infrastructure. Each availability zone runs on its own physically distinct, independent infrastructure and is engineered to be highly reliable
|Microsoft<nowiki>’</nowiki>s infrastructure
|GoGrid uses the ServePath network, including OC‐12 and GB connections from UUNet, Level 3 Communications Inc., NTT Communications/Verio Inc. and AboveNet Inc
|Google<nowiki>’</nowiki>s infrastructure
|align = "center" bgcolor = "#E6EED5"|'''Provider<nowiki>’</nowiki>s Data‐Storage System'''
|bgcolor = "#E6EED5"|Amazon S3 Web service
|bgcolor = "#E6EED5"|Azure Data Storage REST APIs, data storage functionality through three services BLOB, TABLE and QUEUE
|bgcolor = "#E6EED5"|Storage is part of the server image; vendor plans to offer additional storage options
|bgcolor = "#E6EED5"|Persistent storage with queries, sorting and transactions
|align = "center"|'''Supported Operating Systems'''
|Linux
|Communication protocols such as SOAP, REST and XML allows use of other OS
|Linux, Microsoft Windows, CentOS and Red Hat Enterprise
|Linux, Microsoft Windows and Mac OS X
|align = "center" bgcolor = "#E6EED5"|'''Supported Languages'''
|bgcolor = "#E6EED5"|Linux and Red Hat Enterprise
|bgcolor = "#E6EED5"|.NET, Eclipse, Ruby, PHP, Java and Python
|bgcolor = "#E6EED5"|Java, .NET, Perl, PHP, Python, Ruby on Rails and most shell‐scripting languages
|bgcolor = "#E6EED5"|Python
|align = "center"|'''Supported Applications/'''<br>'''Framework'''
|MySQL Enterprise and OpenSolaris
|ASP.NET and WCF (Windows communications foundation)
|Apache, Facebook applications, IIS, MySQL Enterprise, PostgreSQL and Windows Serve
|Django. Services include URL Fetch, Memcache and image manipulation
|align = "center" bgcolor = "#E6EED5"|'''Scalability'''
|bgcolor = "#E6EED5"|Limited to 20 virtual computer instances during beta period; additional instances are allowed
|bgcolor = "#E6EED5"|No limits on scalability, additional VMs are allocated as processing load increases
|bgcolor = "#E6EED5"|No limits on scalability
|bgcolor = "#E6EED5"|Up to 5 million page views per month with preview release
|align = "center"|'''Security'''
|Provides Web‐service interfaces to configure firewall settings that control network access to and between groups of instances
|Execute applications in dedicated virtual machines, each VM provides a 64-bit windows server 2008 environment, VMs prevent data leakage from one to the other application executing on same server hardware
|Provided via ServePath<nowiki>’</nowiki>s secure infrastructure and telecom facility
|Service runs on Google<nowiki>’</nowiki>s secure infrastructure. App Engine provides a secure sandbox environment
|align = "center" bgcolor = "#E6EED5"|'''Virtualization Technology'''
|bgcolor = "#E6EED5"|Xen
|bgcolor = "#E6EED5"|Modified Hyper-V hypervisor
|bgcolor = "#E6EED5"|Xen
|bgcolor = "#E6EED5"|Undisclosed
|align = "center"|'''Redundancy Features'''
| Ability to place server instances in multiple locations and elastic IP addresses
|Triple-layer redundancy to keep data safe and availability of services high
|RAID servers; plans to offer server snapshots and cloning
|Fault‐tolerant servers
|align = "center" bgcolor = "#E6EED5"|'''Load Balancing'''
|bgcolor = "#E6EED5"|Undisclosed
|bgcolor = "#E6EED5"|Yes, route traffic to active nodes only
|bgcolor = "#E6EED5"|Yes; F5 Network BigIP load balancers.
|bgcolor = "#E6EED5"|Yes
|align = "center"|'''Control Panel'''
|Web‐service interface
|Web interface
|Yes; proprietary multiserver hosting control panel lets you manage servers and scale Web applications and networks
|Proprietary, the Administration Console
|align = "center" bgcolor = "#E6EED5"|'''Development Tools'''
|bgcolor = "#E6EED5"|Command‐line tools for building AMIs
|bgcolor = "#E6EED5"|Integration into Visual Studio, support for any .NET languages, complete command-line SDK tools
|bgcolor = "#E6EED5"|No, not necessary; plans to release public API with the same control as the Web interface
|bgcolor = "#E6EED5"|Python runtime environment,
|align = "center"|'''Additional Cloud‐Storage Service'''
|Included in cloud service
|Undisclosed
|No
|Datastore, a distributed data‐storage service
It is the delta of effort in terms of skills, abilities, experience and technology that the cloud adopter needs to deliver a functional service to their own “End Users”. This will be potentially a major area of cost to the cloud adopters. But it's also the delta of opportunity in terms of 'room' to innovate.
==Cloud Adoption Strategy==
Some of the steps which need to be followed in order to identify the relevant business scenario relevant for leveraging cloud are:
[[Image:cloud-adoption-strategy.jpg|center|600px]]
1. '''Access:'''::a. Application portfolio to identify core and non-core ==Cloud computing applicationsin different industry segments==::b. Map the scenarios relevant for cloud adoption::c. Identify business processes which are more suitable for cloud adoption::d. Evaluate the cloud vendors for strategic and tactical use scenarios===Pharmaceutical===
2. '''Validate:'''::a. Justify the cost benefits and * Historically, most large pharmaceutical firms have run fully integrated vertical business case::b. Perform pilots models, doing all they can in-house and proof of concepts choosing to identify functional gaps and assess user experienceselectively outsource where appropriate
3. '''Technology:'''::a. Changes * Firms now seek to be done on reduce the organizations policies time and procedures::b. Governance cost through sharing an integrated platform which is cheaper, less time consuming, and operations::c. Standardization across various cloud projectsmore supportive of a networked business model
4. '''Execute* Pharma companies exploring cloud computing have reported positive experiences through:'''* Easier implementation::a. Migration and Integration* More computational transparency::b. Co* A clear-existence and switchover planningcut IP policy[http://www.infosys.com/cloud-computing/white-papers/realizing-value-proposition.pdf Source: www.infosys.com]* Scalable invoicing
==Cloud '''Pfizer''' * Protein engineers and informaticians at Pfizer’s Biotherapeutics and Bioinnovation Center faced the challenging task of antibody docking that presented enormous computational roadblocks.* Each antibody model requires the respectable models of the protein’s three-dimensional structure to be generated on Rosetta++ platform which carries out refinement of antibody docking.* Refinement involves small local perturbations around the binding site followed by evaluation with Rosetta’s energy function – an iterative process using 200-nodes cluster that requires a massive amount of computing applications in .* An array of Rosetta workers are spun up on Amazon’s EC2. The S3 stores inputs and outputs, SimpleDB tracks job meta-data, and the Simple Queue Service glues it all together with message passing and the entire process is completed overnight which previously took months.* Consequently, the research staff is focusing more on results without pushing their projects on back-shelf. :[http://www.bio-itworld.com/issues/2009/may-jun/antibody-docking-EC2.html Source: bio-itworld] '''Eli Lilly''' * Eli Lilly is using cloud computing services to support scientists with on-demand processing power and storage.* The firm uses Amazon Web Services and other cloud services to provide high-performance computing, as needed, to hundreds of its scientists.* Eli Lilly foresees the possibility of using cloud services from a half dozen different vendors and need for an “orchestration layer” that sits between Eli Lilly and the various cloud services.* It would comprise algorithms that determine the best cloud service for a particular job based on lowest cost, highest performance, or other requirement. Such an approach would make it possible for Eli Lilly and other users to write to a single API rather than many, while optimizing service usage.* The firm is also exploring the potential to use cloud computing for external collaboration between Eli Lilly and outside researchers. :[http://www.undertheradarblog.com/blog/eli-lilly-the-future-of-pharmaceutical-research-and-cloud-computing/ Source: undertheradarblog] '''Johnson and Johnson''' * Johnson and Johnson is seeking to complement its high performance grid architecture with cloud computing, mainly in the area of drug discovery modeling applications, according to Rick Franckowiak, director for systems engineering at the Pharmaceutical Research & Development IT organization at Johnson & Johnson. * Require enhanced computing and storage capabilities and address spike-type processing demand. :[http://www.fiercebiotechit.com/story/j-j-pharma-r-d-looks-skyward/2009-06-12 Source:fiercebiotechit] '''Indigo BioSystems Inc.''' * Indigo BioSystems Inc., a privately held company offering data management and automated analysis solutions for life science researchers with a focus on the pharmaceutical industry.* It has deployed IBM's Compute on Demand cloud services to provide clients with a highly secure, scalable and compliant environment for data exchange.* IBM’s cloud services has been able to meet the clients’ requirements for a scalable and globally accessible platform for data exchange alongwith the security and regulatory compliances of the pharmaceutical industry segments==. :[http://www.prdomain.com/companies/I/IBM/newsreleases/200921167686.htm Source: prdomain]
===Hospitality===
* Allows companies to bring application to the market quickly and deployed within a limited budget
:'''e.g. NASDAQ Market Replay application uses Amazon's S3 cloud for data storage but the application part is not running in cloud presently. It has plans to develop future applications in Amazon's EC2.'''
 
==Companies using cloud computing==
===The New York Times===
 
[[Image:NYtimes-cloud.jpg|thumb|center|800px|[http://open.blogs.nytimes.com/2007/11/01/self-service-prorated-super-computing-fun/ Source: ope.blogs.nytimes]]]
 
===Major League Baseball===
 
[[Image:MLB-cloud.jpg|thumb|center|800px|[http://www.networkworld.com/news/2007/121007-your-take-mlb.html Source: networkworld]]]
 
===ESPN===
 
[[image:espn-cloud.jpg|thumb|center|800px|[http://www.opencrowd.com/assets/pdf/opencrowd-ec2.pdf Source: opencrowd]]]
 
===Hasbro===
 
[[image:hasbro-cloud.jpg|thumb|center|800px|[http://aws.amazon.com/solutions/case-studies/digitaria/ Source: aws.amazon.com]]]
 
===Chicago===
 
[[image:chicago-cloud.jpg|thumb|center|800px|[http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/06-16-2009/0005045062&EDATE= Source: news.prnewswire]]]
 
===Cybernet Slash Support (CSS)===
 
[[image:css-cloud.jpg|thumb|center|800px|[http://cssinnovations.blogspot.com/2008/07/yet-another-ec2-experience-cybernet.html Source: cssinnovations.blogspot]]]
 
===Intuit===
 
[[image:intuit-cloud.jpg|thumb|center|800px|[http://www.soasta.com/successstories/index.html Source: soasta.com]]]
 
===Activision===
 
[[image:activision-cloud.jpg|thumb|center|800px|[http://www.soasta.com/successstories/index.html Source: soasta.com]]]
==Cloud computing in online photo sharing==
[http://highscalability.com/flickr-architecture Source:highscalability.com]
 
 
==Barriers to the adoption of cloud computing==
 
[[Image:barriers-cloud.jpg|thumb|center|800px|[http://gigaom.com/2008/07/01/10-reasons-enterprises-arent-ready-to-trust-the-cloud/ Source: gigaom]]]
 
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<p align="center"> '''This is only a sample report with brief analysis''' <br>
'''Dolcera can provide a comprehensive report customized to your needs'''</p>
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