# The most important factor is the '''[[#Botox - A Technical Overview|readiness of technology]]''', its proven effectiveness and safety
# The second factor is the '''[[#Expert Buzz|''expert buzz'']]''': Once the experts bless a new technology, its adoption accelerates remarkably
# The third factor is '''[[#An Analysis of the Consumer Buzz|''consumer buzz'']]''' or word-of-mouth
We have modeled these factors for Botox and can provide the data for other emerging technologies as well, and thus predict their adoption.
|-
! 1997
| ''[[#Expert Buzz|Expert buzz]]'' picks up
|-
! 1998
| ''[[#Consumer Buzz|Consumer buzz]]'' intensifies
|-
! 1999