We have modeled these factors for Botox and can provide the data for other emerging technologies as well, and thus predict their adoption.
{| class="wikitable" style="font-size:90%" border="1" cellpadding="5" cellspacing="0" align="center"
|- style="background:lightgrey"
! Year!! Milestone
|-
| ! 1990
| Botox use for smoothing wrinkles discovered
|-
| ! 1994
| Off-label Botox usage starts
|-
| ! 1997
| ''Expert buzz'' picks up
|-
| ! 1998
| ''Consumer buzz'' intensifies
|-
| ! 1999
| Number of Botox procedures skyrockets
|}