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Botox - from Medical Procedure to Household Word

373 bytes added, 02:30, 19 August 2009
We have modeled these factors for Botox and can provide the data for other emerging technologies as well, and thus predict their adoption.
 
{| class="wikitable" style="font-size:90%" border="1" cellpadding="5" cellspacing="0"
|- style="background:lightgrey"
! Year!! Milestone
|-
| 1990
| Botox use for smoothing wrinkles discovered
|-
| 1994
| Off-label Botox usage starts
|-
| 1997
| ''Expert buzz'' picks up
|-
| 1998
| ''Consumer buzz'' intensifies
|-
| 1999
| Number of Botox procedures skyrockets
|}
'''[[Botox Analysis - Methodology|Click here]]''' for more details on our methodology.