Changes

* For an invasive medical procedure on consumers involving Nanotechnology nanotechnology or Stem stem cell therapy, the first obstacle will be to prove its safety.* Once the safety of the procedure is established, then its uptake can be modeled on existing customer base for other invasive procedures like Botox, Collagen collagen etc.

* The case of Botox classically shows that once safety of a procedure is proven, it is the experts that are driving the consumer adoption for the 'new therapy' (for an existing well articulated need). * However, for a completely new 'need' that has never been articulated by the consumers (and hence never been met), Expert Buzz ''expert buzz'' and Consumer Buzz '''consumer buzz'' will play an equally important role to drive consumer adoption. * Timescale for building adoption curves will be a function of the 'amount of buzz' created in Expert expert and Consumer consumer circles over a period of time. Amount of buzz can be measured by the 'number of opinion' leaders who drive the opinions through various media channels. * Overall, uptill until the inflection point for Botox, 36 unique Journal journal articles were needed. For the consumer buzz, 58 unique articles published in 58 different vehicles were needed.