* Madonna, Celine Dion, Kirstie Alley and Tom Cruise are all fans of Botox treatment.
* Dr Arnold Klein, who is Hollywood's king of collagen, said that latest beauty booster is an injection of Botox, the toxin that causes botulism, which gets rid of forehead furrows by simply paralyzing the facial muscles.
==Expert buzz==
* In 1990, a serendipitous discovery was made by Mr. and Mrs. Carruthers, both medical practitioners, that Botox smoothed skin wrinkles.
* Alastair Carruthers, a dermatologist, published a seminal article on the cosmetic application of Botox in 1992.
* Till 1992, safety of Botox use in invasive procedures was proven. Botox had also won FDA approval for at least 3 invasive procedures by then.
* Between 1992 and 1997, 36 journal articles on the benefits of Botox for cosmetic procedures on skin were published.
* These articles were enough to create buzz in the 15,000 approx. strong community of Dermatologists in the USA.
[[Image:expert articles botox.jpg|center|600px]]
=== Qualitative analysis of Expert Buzz articles ===
The expert articles were published in various leading journals including the American Academy of Neurology, Journal of Neurology, Neurosurgery & Psychiatry with practical Neurology, and several more.
==An Analysis of the ''Consumer Buzz'' ==