[[Image:consumer-buzz botox.jpg|center|600px]]
==Expert buzz==* In 1990, a serendipitous discovery was made by Mr. and Mrs. Carruthers, both medical practitioners, that Botox smoothed skin wrinkles.* Alastair Carruthers, a dermatologist, published a seminal article on the cosmetic application of Botox in 1992.* Till 1992, safety of Botox use in invasive procedures was proven. Botox had also won FDA approval for at least 3 invasive procedures by then.* Between 1992 and 1997, 36 journal articles on the benefits of Botox for cosmetic procedures on skin were published. * These articles were enough to create buzz in the 15,000 approx. strong community of Dermatologists in the USA. [[Image:expert articles botox.jpg|center|600px]] ===Expert buzz Vs Consumer buzz===
[[Image:expert vs consumer buzz.jpg|center|600px]]
=== Qualitative analysis of Expert Buzz articles ===
The expert articles were published in various leading journals like:
* American Academy of Neurology
* Journal of Neuroly, Neurosurgery & Psychiatry with practical Neurology
* International Ophthalmology Clinics
* Science and Medicine
* Southern Medical Journal
* Clinical Neuropharmacology
* The Annals of otology, rhinology & laryngology
* Journal of the Royal Society of Medicine
* Journal of the American Medical Association
* Lippincott Williams & Wilkins
* Plastic and Reconstructive Surgery
* Journal of Dermatological Surgery and Oncology
* Aesthetic Plastic Surgery
* Dermatologic Surgery
* Survey of Ophthalmology
== Conclusion ==