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/* An Analysis of 'Consumer Buzz' */
* Dr Arnold Klein, who is Hollywood's king of collagen, said that Latest beauty booster is an injection of Botox, the toxin that causes botulism, which gets rid of forehead furrows by simply paralyzing the facial muscles.
==An Analysis of the ''Consumer Buzz'' ==* The below graph indicates the number of articles published on use of Botox for ''wrinkle smootheningsmoothing'' over time.
[[Image:botox-skin care.jpg|center|600px|Number of articles on wrinkle smoothing]]
===Correlation among the no. of articles Between Articles and proceduresProcedures===
* We have co-related the number of articles published in media with the use of Botox and find a strong co-relation of 0.89.
* Despite a high co-relation, the number of 65,000 procedures of Botox through off-label used is hard to explain with the publication of in-total 58 consumer articles till 1997 (out of which 35 were published in 1997 alone).
