Changes

Botox - from Medical Procedure to Household Word

No bytes changed, 23:28, 18 August 2009
We conclude that three factors are essential for this transition:
# The most important factor is the readiness of technology, its proven effectiveness and safety
# The second factor is the ''Expert Buzzexpert buzz'': Once the experts bless a new technology, its adoption accelerates remarkably# The third factor is ''Consumer Buzzconsumer buzz'' or word-of-mouth
We have modeled these factors for Botox and can provide the data for other emerging technologies as well, and thus predict their adoption.