Changes
We conclude that three factors are essential for this transition:
# The most important factor is the readiness of technology, its proven effectiveness and safety
# The second factor is the ''Expert Buzz'': Once the experts bless a new technology, its adoption accelerates remarkably# The third factor is ''Consumer Buzz'' or word-of-mouth
We have modeled these factors for Botox and can provide the data for other emerging technologies as well, and thus predict their adoption.
'''[[Botox Analysis - Methodology|A note on our methodology]]'''
==Botox -- Technical overview==A Botox injection is a diluted form of botulinum toxin type A which is injected into facial muscles to paralyze or weaken the muscles that form wrinkles. Botulinum toxin is a medication and a neurotoxic protein produced by the bacterium Clostridium botulinumBotulinum. It is the most toxic protein known with an LD50 of roughly 0.005-0.05 µg/kg.
'''It is sold commercially under the brand names:'''
* Botox Cosmetic and Vistabel are available for cosmetic treatment.
===How botox a Botox procedure is performed===* A Botox procedure usually takes 5-15 minutes and there is no need for any anesthesia.
* The procedure is not entirely painless and the small needle does sting. Some physicians may numb the area with a topical anesthetic prior to the injection.
* Before the injections, all the sites are premarked and cleaned with an antiseptic solution.
