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/* Conclusion */
* The case of Botox classically shows that once safety of a procedure is proven, it is the experts that are driving the consumer adoption for the 'new therapy' (for an existing well articulated need).
* However, for a completely new application that has never been satisfied, Expert Buzz and Consumer Buzz will play an equally important role to drive consumer adoption.
* Timescale for building adoption curves will be a function of the 'amount of buzz' created in Expert and Consumer circlesover a period of time. Amount of buzz can be measured by the 'number of opinion' leaders who drive the opinions through various media channels. Overall, uptill the inflection point for Botox, 36 unique Journal articles were needed. For the consumer buzz, 58 unique articles published in 58 different vehicles were needed.
