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Botox - from Medical Procedure to Household Word

338 bytes removed, 18:58, 18 August 2009
/* Consumer buzz */
==Consumer buzz- A qualitative analysis==Dcotors, Dermatologists, Surgeons, experts and consumers shared their experiences and gave positive reviews about the use of botox leading to initial buzz. <br>
* Expert Buzz started from 1992 onwards with publication of articles for Dcotors, Dermatologists, Surgeons, experts and consumers shared their experiences and gave positive reviews about the use of Botox for wrinkle smoothing in botox leading journals (By Caruthers)to initial buzz. * Consumer Buzz started from 1992 with just 2 articlesApprox. But the big jump 18 medical experts were quoted in Consumer buzz as measured by number of articles published in leading media is 35 in till 1997. * However, by 1997 more than 65,000 (the inflection point) before the Botox procedures had been done. This indicates that the Expert Buzz played Market took off in a big role in Botox adoption than the Consumer Buzz.  Total noway. The list of articles published experts quoted in consumer media space till 1997 arehas been given below: 58
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