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Botox - from Medical Procedure to Household Word

227 bytes added, 18:47, 18 August 2009
/* Correlation among the no. of articles and procedures */
* We have co-related the number of articles published in media with the use of Botox and find a strong co-relation of 0.89.
* Despite a high co-relation, the number of 65,000 procedures of Botox through off-label used is hard to explain with the publication of in-total 58 consumer articles till 1997 (out of which 35 were published in 1997 alone).
* Botox being an invasive procedure requiring expert advice, we thought to understand if 'expert recommendations' was the cause for the high consumer adoption by 1997 (5 years before the FDA approval for cosmetic use of Botox)
[[Image:botox-correlation.jpg|center|600px]]
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