Changes
/* Y-o-Y sale of botox procedures */
* Consumer adoption happened through off label use (6 years before FDA approval for cosmetic use) due to 'Expert Buzz'
* Leading drivers for 'Expert Buzz' were 'safety of Botox' and 'serendipitous discovery' for wrinkle smoothening
* Suddenly experts got a substitute for collagen procedures that took more a few months to show perceptible results(as shown below)
===Publication of botox articles for skin care===
