Changes
/* Y-o-Y sale of botox procedures */
* Consumer adoption happened through off label use (6 years before FDA approval for cosmetic use) due to 'Expert Buzz'
* Leading drivers for 'Expert Buzz' were 'safety of Botox' and 'serendipitous discovery' for wrinkle smoothening
* Suddenly experts got a substitute for collagen procedures that took more a few months to show perceptible results * Expert Buzz started from 1992 onwards with publication of articles for use of Botox for wrinkle smoothing in leading journals (By Caruthers)* Consumer Buzz started from 1992 with just 2 articles. But the big jump in Consumer buzz as measured by number of articles published in leading media is 35 in 1997. * However, by 1997 more than 65,000 Botox procedures had been done. This indicates that the Expert Buzz played a big role in Botox adoption than the Consumer Buzz.
===Publication of botox articles for skin care===
