* Analyzed the articles published to determine the market drivers
== Study Method ==
* We used secondary research for data collection
* Botox procedure data has been taken from ASAPS (American Society of Aesthetic Plastic Surgeons)
* Databases used to search articles are Factiva and Google scholar
* Search query used is:
:* botox, botulinum toxin: to find the total number of articles published on botox
:* botox and wrinkles, botox and frown, botox and lines: to find skin care articles using botox
* Determined the correlation between the number of articles published and number of botox procedures
* Analyzed the articles published to determine the market drivers
==Technical overview==
