Changes
/* Methodology */
* Botox was considered appropriate since it is an invasive procedure for skin treatment.
* Botox is similar in that it's adoption is driven by 'expert opinion' which will also be the case for Invasive Nanotechnology therapy and Stem-cell therapy.
== Study Goals for Botox ==
* To determine/measure the 'expert buzz' and 'consumer buzz' required for 'wide scale' adoption of an invasive procedure among experts.
* To determine the market drivers that create the 'expert buzz'
== Study Method to determine 'Expert Buzz' required for consumer adoption==
* Study the number of expert articles published discovering and eulogizing Botox miracle
* Determine the number of experts and the voice required to reach out to them
== Study Method to determine 'Consumer buzz' for Botox as a market driver ==
* Study the number of articles published in consumer media space eulogizing/talking about Botox
* Study the media vehicles in which these articles are published
* Determine from the articles published, the number of media vehicles required and the number of 'voices' (Journalists) required to create a 'consumer buzz'
* Analogy to the internet world will be the number of powerful 'voices' required at the minimum to create a strong 'online buzz' (with a multiplier for the number of powerful voices thrown in to account for media fragmentation)
== Data collection and data sources ==
* We used secondary research for data collection
* Botox procedure data has been taken from ASAPS (American Society of Aesthetic Plastic Surgeons)
* Databases used to search articles are Factiva and Google scholar
* Search query used is:
:* botox, botulinum toxin: to find the total number of articles published on botox
:* botox and wrinkles, botox and frown, botox and lines: to find skin care articles using botox
* Determined the correlation between the number of articles published and number of botox procedures
* Analyzed the articles published to determine the market drivers
== Study Method ==
