Changes
/* Methodology */
==Methodology==
*We decided to follow the 'analogy' method for determining the time it takes for consumer adoption of invasive medical procedures.
*For the purpose of this study, we decided to study the consumer adoption of Botox and apply the learning from Botox story to determine the timescale for consumer adoption of other new invasive procedures.
* Botox was considered appropriate since it is an invasive procedure for skin treatment.
* Botox is similar in that it's adoption is driven by 'expert opinion' which will also be the case for Invasive Nanotechnology therapy and Stem-cell therapy.
== Study Method ==
* We used secondary research for data collection
* Botox procedure data has been taken from ASAPS (American Society of Aesthetic Plastic Surgeons)
