Difference between revisions of "Botox - from Medical Procedure to Household Word"

From DolceraWiki
Jump to: navigation, search
(Market overview)
(Market overview)
Line 28: Line 28:
 
'''Y-o-Y sale of botox procedures'''
 
'''Y-o-Y sale of botox procedures'''
  
[[Image:botox procedures.jpg|center|600|thumb|[http://www.surgery.org/press/statistics.php Source: ASAPS]]]
+
[[Image:botox procedures.jpg|center|800|thumb|[http://www.surgery.org/press/statistics.php Source: ASAPS]]]
  
 
'''Botox procedures as a percentage of total cosmetic procedures'''
 
'''Botox procedures as a percentage of total cosmetic procedures'''
  
[[Image:botox procedures as a percentage.jpg|center|600|thumb|[http://www.surgery.org/press/statistics.php Source: ASAPS]]]
+
[[Image:botox procedures as a percentage.jpg|center|1000|thumb|[http://www.surgery.org/press/statistics.php Source: ASAPS]]]

Revision as of 07:04, 17 August 2009

Objective

  • Determining the factors driving the adoption of invasive medical procedure for consumer application

Methodology

  • We used secondary research for data collection
  • Botox procedure data has been taken from ASAPS (American Society of Aesthetic Plastic Surgeons)
  • Databases used to search articles are Factiva and Google scholar
  • Search query used is:
  • botox, botulinum toxin: to find the total number of articles published on botox
  • botox and wrinkles, botox and frown, botox and lines: to find skin care articles using botox
  • Determined the correlation between the number of articles published and number of botox procedures
  • Analyzed the articles published to determine the market drivers

Technical overview

Botox injection is a diluted form of botulinum toxin type A which is injected into facial muscles to paralyze or weaken the muscles that form wrinkles. Botulinum toxin is a medication and a neurotoxic protein produced by the bacterium Clostridium botulinum. It is the most toxic protein known with an LD50 of roughly 0.005-0.05 µg/kg.

It is sold commercially under the brand names:

  • Botox, BTXA, Dysport, Myobloc, Neurobloc and Xeomin which are used in the treatment of muscle spasms.
  • Botox Cosmetic and Vistabel are available for cosmetic treatment.

Once the procedure is performed it last for 3 to 6 months. No severe side effects have been reported, but the dermatologist or medical practitioner administering botox injection should be experienced.

Source: wikipedia

Market overview

Initially botox was marketed for its medical applications in treating various muscle-related conditions but later its marketing was broadened to include its cosmetic application—smoothing out frown lines between the eyebrows.

Y-o-Y sale of botox procedures

Botox procedures as a percentage of total cosmetic procedures