==Market overview==
Initially botox was marketed for its medical applications in treating various muscle-related conditions but later its marketing was broadened to include its cosmetic application—smoothing out frown lines between the eyebrows.
'''
Y-o-Y sale of botox procedures'''
Y-o-Y sale of [[Image:botox procedures.jpg|center|500|[http://www.surgery.org/press/statistics.php Source: ASAPS]]]
[[Image:botox '''Botox procedures.jpg|center|600|[http://www.surgery.org/press/statistics.php Source: ASAPS]]]as a percentage of total cosmetic procedures'''
Botox procedures as a percentage of total cosmetic procedures [[Image:botox procedures as a percentage.jpg|center|600700|[http://www.surgery.org/press/statistics.php Source: ASAPS]]]
