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Botox - from Medical Procedure to Household Word

2 bytes removed, 13:57, 17 August 2009
/* Methodology */
* Databases used to search articles are Factiva and Google scholar
* Search query used is:
::* botox, botulinum toxin: to find the total number of articles published on botox::* botox and wrinkles, botox and frown, botox and lines: to find skin care articles using botox
* Determined the correlation between the number of articles published and number of botox procedures
* Analyzed the articles published to determine the market drivers
Lakshmikantg
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