# The most important factor is the '''[[#Botox - A Technical Overview|readiness of technology]]''', its proven effectiveness and safety
# The second factor is the '''[[#Expert Buzz|''expert buzz'']]''': Once the experts bless a new technology, its adoption accelerates remarkably
# The third factor is '''[[#An Analysis of the Consumer Buzz|''consumer buzz'']]''' or word-of-mouth
We have modeled these factors for Botox and can provide the data for other emerging technologies as well, and thus predict their adoption.
{| class="wikitable" style="font-size:90%" border="1" cellpadding="5" cellspacing="0" align="center"
|- style="background:lightgrey"
! Year!! Milestone
|-
! 1990
| Botox use for smoothing wrinkles [[#Who Drove the Adoption?|discovered]]
|-
! 1994
| Off-label Botox usage [[#Annual Sales of Botox Procedures|starts]]
|-
! 1997
| [[#Expert Buzz|Expert buzz]] picks up
|-
! 1998
| [[#Consumer Buzz|Consumer buzz]] intensifies
|-
! 1999
| Number of Botox procedures [[#Market Overview|skyrockets]]
|}
'''[[Botox Analysis - Methodology|Click here]]''' for more details on our methodology.
==Dolcera approach==
[[Image:botox-approach.jpg|center|600px]]
==Botox - A Technical Overview==
[http://articles.directorym.com/Botox_Side_Effects-a1182167.html Source: Articles.DirectoryM.com]
==Market overviewOverview==
Initially, Botox was marketed for its medical applications in treating various muscle-related conditions but later, its marketing was broadened to include its cosmetic application—smoothing out frown lines between the eyebrows.
[[Image:expert articles botox.jpg|center|600px]]
=== Qualitative analysis Analysis of Expert Buzz articles Articles ===
The expert articles were published in various leading journals including the American Academy of Neurology, Journal of Neurology, Neurosurgery & Psychiatry with practical Practical Neurology, and several more.
==An Analysis of the ''Consumer Buzz'' ==
* The below graph indicates the number of articles published on use of Botox for ''wrinkle smoothing'' over time.
===Consumer buzz Buzz - A qualitative analysisQualitative Analysis===
*Doctors, Dermatologists, Surgeons, experts and consumers shared their experiences and gave positive reviews about the use of botox leading to initial buzz.
== Conclusion ==
[[Image:Botox story in a nutshell.jpg|center|500px|Botox story in a nutshell]]
* For an invasive medical procedure on consumers involving nanotechnology or stem cell therapy, the first obstacle will be to prove its safety.
* Once the safety of the procedure is established, then its uptake can be modeled on existing customer base for other invasive procedures like Botox, collagen etc.