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Bass Diffusion Analysis for OLED display phones

313 bytes added, 14:11, 19 June 2009
:2. Market potential of OLED phones was taken as the '''m''' value of smart-phones segment, which is 884.07 million [[Media:Bass_Model_OLED_Smartphones.xls|''<<excel sheet with calculations>>'']]<br>
:3. Then forecasted the adoption rate of OLED display phones using the basic equation of the Bass Model [[Media:Bass_Model_OLED_analogous.xls|''<<excel sheet with calculations>>'']]<br>
 
[[Image:Cumu-Sales-OLED Mobile-analogous.jpg|center|550px]]<br>
'''Comparison of Adoption rate of Innovators with those of Imitators'''
:* Sales to innovators and imitators for each year was determied based on the values of '''p''', '''q''' and '''m'''
:* '''m''' for each year was taken as '''m-N(t-1)''' - it represents the number of consumers who have not previously adopted by the start of time ''t'', this is the pool from which the new adoptions in the current period can occur [[Media:Bass_Model_OLED_analogous.xls|''<<excel sheet with calculations>>'']]
 
[[Image:OLEd Innovators-Imitators Analogous.jpg|center|550px]]
==OLED Mobile Phone Projections Based on I-Phone==
# '''p''', '''q''' and '''m''' values are calculated for I-Phone from historical data
# Forecaste of the cumulative sales or adoption rate of OLED display mobile phones was done based on the '''p''', '''q''' and '''m''' values[[Media:Bass_Model_oled_IPhone1.xls|'' <<excel sheet with calculations>>'']]<br>
 
[[Image:Cumu-Sales-OLED Mobiles-IPhone.jpg|center|550px]]<br>
'''Comparison of Adoption rate of Innovators with those of Imitators'''
:* Sales to innovators and imitators for each year was determied based on the values of '''p''', '''q''' and '''m'''
:* '''m''' for each year was taken as '''m-N(t-1)''' - it represents the number of consumers who have not previously adopted by the start of time ''t'', this is the pool from which the new adoptions in the current period can occur [[Media:Bass_Model_oled_IPhone1.xls|''<<excel sheet with calculations>>'']]
 
[[Image:OLEd innovators-imitators IPhone.jpg|center|550px]]
==Comparing projections==
Since disparate product categories had been used for the two forecasts,the two were compared to cross validate the results [[media:Bass-Model_OLED_comparison.xls|''<<excel sheet with calculations>>'']]<br>
 
[[Image:Comparison-analogous-iphone.jpg|center|550px]]<br>
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