|bgcolor = "#00CCFF"|'''Marketing people can use it for:'''
|-
|• * IP portfolio management<br>• Designing patent opposition strategies in a timely fashion<br>• Short listing important patents
|• Tracking latest technical developments<br>• Benchmarking their research efforts against competitors<br>• Identifying the most technically savvy start ups<br>• Identifying the most important patents <br>• Innovation
|• Tracking startups and larger players <br>• Tracking venture capital funds
|-
|}
{|border="2" cellspacing="0" cellpadding="4" width="100%"
|bgcolor = "#00CCFF"|'''IP practitioners can use it for:'''
|bgcolor = "#00CCFF"|'''Research folks can use it for:'''
|bgcolor = "#00CCFF"|'''Competitive Intelligence people can use it for:'''
|bgcolor = "#00CCFF"|'''Marketing people can use it for:'''
|-
|o IP portfolio management<br>o Designing patent opposition strategies in a timely fashion<br>o Short listing important patents
|o Tracking latest technical developments<br>o Benchmarking their research efforts against competitors<br>o Identifying the most technically savvy start ups<br>o Identifying the most important patents <br>o Innovation
|o Tracking startups and larger players <br>o Tracking venture capital funds
|o Product tracking from the detailed product catalogs
|-
|}