Changes

Botox Analysis - Methodology

14 bytes added, 23:18, 18 August 2009
== Overview==
*We decided to follow the 'analogy' method for determining the time it takes for consumer adoption of invasive medical procedures.
*For the purpose of this study, we decided to study the consumer adoption of Botox and apply the learning from Botox story to determine the timescale for consumer adoption of other new invasive procedures.